One of First Insight’s key claims is that Eris makes consumer insights accessible beyond dedicated analytics teams. The company claims that natural language queries allow senior executives to engage with data without waiting for analysis.
Democratizing analytics is a recurring theme in many industry studies. Gartner reports that organizations that expand access to analytics are more likely to see increased tool adoption and ROI. However, they caution that the system must be managed to ensure that the output is interpreted correctly and results in robust data.
First Insight claims that Ellis maintains the methodological rigor of its existing platform while reducing friction at the decision point. The goal is to bring predictive insights to the moment decisions are actually made, said Greg Petro, the company’s chief executive officer.
“For nearly 20 years, First Insight has helped retailers predict pricing, product success and assortment decisions based on real consumer feedback,” a company spokesperson said. “Ellis brings that intelligence directly into line reviews, early concept development and the boardroom, helping teams move faster without sacrificing confidence.”
