Creating professional quality videos traditionally required advanced skills in video editing, special effects and audio production. But now, the text prompts needed to create the entire video may be immediately performed. Google is changing that with the introduction of Vertex AI Media Studio. This is a groundbreaking generation AI platform that allows anyone to create authentic films from simple text prompts.
This new tool leverages the power of Google Cloud’s Vertex AI, making it one easy-to-use platform designed for many sophisticated AI models both for professionals and professionals with no video editing experiences.
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One platform for visuals, voice and music
At its heart, Vertex AI Media Studio combines Google’s top tier models to handle every aspect of video production. Users can start by generating images using Imagen 3, Google’s image generation tool. From there, Google’s video generation model Veo 2 takes over and converts still images into video. This model allows users to customize the video in a variety of ways, such as selecting camera movements such as drone shots and panning, as well as adjusting the video’s frame rate and duration. If an element in the video does not meet the user’s preferences, the magic eraser feature allows you to quickly remove unwanted aspects, just like the tools available on Google Pixel phones.
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Once the visual elements are complete, another Google AI model, Chirp, adds narration to the video. To complete the production, Lyria, developed by Google Deepmind and YouTube, produces background music tracks to complete Soundscape. result? A sophisticated video ready to share makes it seem as if you need to produce a team of experts. All from a single workspace in Vertex AI Studios.
Tools for developers and non-technical users
The platform opens new possibilities for creators at all levels, allowing both developers and non-technical users to try out different media types. The Gemini model is integrated into Vertex AI, allowing users to generate everything from text and images to code, all within the same environment. However, this ease of use also raises important questions about the creativity and ethical use of AI in content creation.
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While Vertex AI Media Studio is clearly a game changer for anyone looking to create high-quality videos without a steep learning curve, the future of AI-driven creativity is still unfolding. Google’s bet is that many users embrace this streamlined approach to video production, especially an approach that has no experience in video editing.
