Google has made Veo 3 the most powerful AI video creator available to everyone on the Vertex AI platform. And for those who need to work quickly, a faster version called Veo 3 Fast can also be done quickly for quick creative work.
Have you ever had a great idea for a video, but have you realized you could endure the cost, time, or technical skills needed to create it? The tool aims to provide a faster way to turn text ideas into anything from short films to product demos.
70 million videos have been created since May, indicating a huge global appetite for these AI video creation tools. Businesses have jumped in like that, generating more than 6 million videos since early access in June.
Real World Applications for VEO 3
So, what does this look like in the real world? From global design platforms to leading advertising agencies, companies have already made VEO 3 work. Taking the camber of the design platform, they are building VEO directly into the software to simplify video creation for users.
Cameron Adams, co-founder and chief product officer of Canva, said:
“By democratizing access to powerful technologies like Google’s VEO 3 within Canva AI, your big ideas can come to life with the highest quality videos and sounds from within your existing Canva subscription. True Canva Fashion has installed an intuitive interface and simple editing tools backed by Canva Shield.”
For creative agencies like Barkleyokrp, a big win is speed and quality. They claim they were so impressed with the latest version that they went back and modified the video.
Julie Ray Barr, a client experience with Senior Vice President at Barkleyokrp, commented:
“Our team set out on the task of recreating the numerous music videos originally created with VEO 2 after the release of VEO 3, mainly due to a significantly improved synchronization between voice and mouth movement.
It’s even changing how global companies connect with local customers. Investing Platform Etoro used VEO 3 to create 15 different, fully generated versions of a single ad, each customised to a specific country with its own native language.
“We’ve been working hard to get the most out of our business,” said Shay Chikotay, Director of Creative and Content at Etoro.
“Ironically, AI didn’t reduce humanity. It amplified it. Veo3 gives more influences, tells more stories with more tongues.”
Google offers creators a powerful AI video creation tool
VEO 3 and VEO 3 Fast are packed with features designed to provide control to tell the full story.
Create a scene with sound. AI generates video and audio simultaneously, allowing you to use characters with accurate lip sync and sound effects that match the quality results of Scene.high. The model generates videos in high resolution (1080p) and is sufficient for professional marketing campaigns and demos. The ability to natively generate dialogs in VEO 3 makes it much easier to create a video once and then translate interactions from many different languages. A new feature coming in August allows you to take a single photo, add a text prompt, and watch VEO animate into an 8-second video clip.
Of course, with such powerful technologies, safety is a key concern. Google has built VEO 3 for responsible enterprise use. Every video frame has an invisible digital watermark embedded in SynthID, which helps you fight misinformation. The service is subject to Google’s generative AI compensation and provides an extra layer of security for businesses.
See: Google’s latest Gemini 2.5 model aims to be “intelligence per dollar”
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