In today’s rapidly evolving business environment, Australian accounting professionals are being asked to wear more hats than ever before, including financial consultants, compliance experts, technical consultants and increasingly cybersecurity stewards. As cyber threats grow and more sophisticated regulatory reforms, large and medium-sized businesses, such as reviews of privacy laws, are under pressure to keep their clients’ data safe while preserving change.
However, there are strong opportunities within this challenge. In other words, it’s about leading.
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With the right tools, education and partnerships, accounting professionals can help small businesses not only survive, but also thrive in a safe, AI-powered future. At Intuit QuickBooks, we believe the profession is set up on its own to turn the confusion into direction.
We are proud to provide webinars, learning sessions, downloadable collateral and 1:1 guidance through our partner manager network and service delivery team. This doesn’t just sell software. It is to support a rapidly evolving profession.
AI and Cybersecurity: A New Frontier for Accounting Professionals
AI is transforming the accounting industry not only in automation and analytics, but also in the way businesses protect sensitive information. As cybercrime becomes more widespread, smart technology is now an important line of defense.
Intuit QuickBooks features AI-driven features built into the platform, such as flagging abnormally, identifying abnormal patterns, and reducing human error in real time. These features are no longer options – they are essential. However, to safely implement AI, you need more than just software. You need partners who understand the evolving role of trust, education, and industry.
That’s why security and privacy are embedded in every aspect of how we operate. As a global company with a strong US-based foundation and deep local presence, we are proud to be at the forefront of building AI tools to protect Australian businesses.
Meet compliance with confidence
For many small businesses, adapting to regulatory changes like privacy law reviews can sometimes feel daunting. However, accounting experts have a long and proven history of rising to respond to changes, including reporting digital taxes, evolving payroll laws, or pandemic-related stimulus support.
The same goes for today. The tenacity of this profession has always been that superpower.
At Intuit QuickBooks, we are thinking about our role as enablers, helping accounting professionals bring clients on their AI journeys without having to go alone. Whether ensuring compliance or improving data hygiene, we are committed to providing the right education, tools and people to help practitioners adapt with confidence.
Growing for AI-ready industries
Many accounting professionals want to embrace new technologies, but they don’t always know where to start, especially when it comes to AI and cybersecurity. That’s where education is important.
Accounting professionals need to understand AI before they can lead their clients with confidence. We are here to make that learning accessible, digestible and viable. And we are asking the practitioner: how are you ready? Where are your clients on your journey? And how can you help coordinate that conversation?
A trusted partner for the most important things
Starting my career as an accountant over 20 years ago, I have seen this profession become stronger, more connected and more influential than ever before. But one thing hasn’t changed. Accounting professionals are trustworthy advisors. That trust comes through expertise, empathy and security.
Therefore, practitioners should not only navigate AI and cybersecurity. Partnering with a trusted platform like Intuit QuickBooks allows them to focus on what’s most important. It’s about impacting the business they serve.
To support the Australian accounting community, we make the most of our global footprint, including Silicon Valley innovation, proven security protocols and deep local engagement. And that commitment is nothing new. It’s the way we’ve always run and how we continue to lead.
The future is safe: AI-driven experts lead it
The future of accounting is written today. It’s safe. That’s clever. And it’s driven by experts ready to lead.
Amanda Newton is the global sales and marketing leader for Intuit Quickbooks.
