Partnerships provide reliable third-party viewability, invalid traffic and brand safety measurements for LYFT Media’s in-app inventory
new york, June 11, 2025 /PRNewswire/ – Integral Ad Science (NASDAQ:IAS), the leading global media measurement and optimization platform, has announced its first market partnership with LYFT (NASDAQ:LIFT). As Lyft Media’s first media quality measurement partner, IAS is trusted to ride with every impression. The IAS sits at the intersection of AI, media and marketing, and was chosen by Lyft Media for its ability to interact with any advertising and see the context around its customers.
Lyft Media is designed to attract users through transport travel with a highly targeted advertising solution. IAS’s media quality measurement allows advertisers to confirm that they purchase media in a brand-safe environment in an addressable travel market. Lyft Media Advertisers connects advertising exposures while using company services, resulting in store visits and in-app purchases, and LYFT In-App ads help advertisers drive impactful campaigns by leveraging unique insights into riders’ traffic preferences.
“We are pleased to partner with Lyft as our first media quality measurement platform to provide advertisers with transparency into media purchases through reliable, transparent metrics,” he said. Lisa UtzschneiderCEO of Integral Ad Science. “Lyft Media continues to strengthen its advertising platform, and IAS’s meaningful insight into media quality allows advertisers to protect their brands and improve returns on ad spending.”
Lyft Media’s IAS viewability, IVT, and brand safety measurements provide advertisers with:
Increased transparency: Advertisers can verify content adjacencies with trusted third-party analytics, engage real users, and maximize campaign spending.
Comprehensive Reporting: Advertisers can take advantage of IAS Signal, the unified reporting platform of IAS. This gives IVT insights that allow advertisers to maintain information and take action.
Trusted Third Party Measurements: IAS supports measurement of Lyft Media’s mobile-in in-app video and poster ads in-all. Advertisers can verify the quality of media purchases by ensuring that the ads are viewed by real audiences. scam– Free environment.
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