Partnerships provide reliable third-party viewability, invalid traffic and brand safety measurements for LYFT Media’s in-app inventory
new york, June 11, 2025 /PRNewswire/ – Integral Ad Science (NASDAQ:IAS), the leading global media measurement and optimization platform, has announced its first market partnership with LYFT (NASDAQ:LIFT). As Lyft Media’s first media quality measurement partner, IAS is trusted to ride with every impression. The IAS sits at the intersection of AI, media and marketing, and was chosen by Lyft Media for its ability to interact with any advertising and see the context around its customers.
Lyft Media is designed to attract users through transport travel with a highly targeted advertising solution. IAS’s media quality measurement allows advertisers to confirm that they purchase media in a brand-safe environment in an addressable travel market. Lyft Media Advertisers connects advertising exposures while using company services, resulting in store visits and in-app purchases, and LYFT In-App ads help advertisers drive impactful campaigns by leveraging unique insights into riders’ traffic preferences.
“We are pleased to partner with Lyft as our first media quality measurement platform to provide advertisers with transparency into media purchases through reliable, transparent metrics,” he said. Lisa UtzschneiderCEO of Integral Ad Science. “Lyft Media continues to strengthen its advertising platform, and IAS’s meaningful insight into media quality allows advertisers to protect their brands and improve returns on ad spending.”
Lyft Media’s IAS viewability, IVT, and brand safety measurements provide advertisers with:
Increased transparency: Advertisers can verify content adjacencies with trusted third-party analytics, engage real users, and maximize campaign spending. Comprehensive Reporting: Advertisers can take advantage of IAS Signal, the unified reporting platform of IAS. This gives IVT insights that allow advertisers to maintain information and take action. Trusted Third Party Measurements: IAS supports measurement of Lyft Media’s mobile-in in-app video and poster ads in-all. Advertisers can verify the quality of media purchases by ensuring that the ads are viewed by real audiences. scam– Free environment.
Lyft In-App Ads have been launched August 2023 It enables advertisers to identify audiences and use deep first-party data to leverage travel intent to create influential campaigns from awareness to purchase. IAS viewability, IVT and brand safety measurements are now available in mobile in-app ads in English.
About Integrated Advertising Science
Integral Ad Science (IAS) is the leading global media measurement and optimization platform providing the industry’s most actionable data to drive outstanding results for the world’s largest advertisers, publishers and media platforms. IAS software provides comprehensive and comprehensive data that ensures that people in a safe and right environment can see ads, improving ad spending and publisher yields. Our mission is to become a global benchmark of trust and transparency in the quality of digital media. For more information, please visit integralads.com.
About Lyft Media
Brands and agents can partner with Lyft on a wide range of digital and out-of-home advertising solutions, including in-app ads and bike sharing stations on the street. Lyft Media’s digital products are available nationwide in apps, and include formats such as video and poster units, and are complemented by robust first-party and third-party targeting and measurement capabilities.
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Source Integral Ad Science, Inc.
