Responsible for everything from design to implementation
We are mindful not only of advancing cutting-edge technology, but also of doing so responsibly. That’s why we’re taking steps to address the challenges posed by generation technologies and help people and organizations handle AI-generated content responsibly.
For each of these technologies, we have collaborated with the creative community and other external stakeholders to gather insights and listen to feedback so that we can improve and deploy the technology in a safe and responsible manner. .
We’ve conducted safety tests, applied filters, installed guardrails, and put our safety teams at the heart of development. Our team is also pioneering tools such as SynthID, which allows you to embed imperceptible digital watermarks into AI-generated images, audio, text, and video. And starting today, all videos generated by Veo on VideoFX will be watermarked by SynthID.
The creative potential of generative AI is immense, and we can’t wait to see how people around the world use our new models and tools to bring their ideas to life.
