Ipsos launches Creative Spark AI, Marketing & Advertising News and ET Brandequity

Representative images

Ipsos has introduced India’s Spark AI, a cutting-edge ad evaluation solution designed to predict human responses to video ads across Linear TV, YouTube Skippable, and social media platforms. This innovative tool promises to provide actionable insights within minutes and harness the power of a combination of human and artificial intelligence.

The solution incorporates five years of validated creative data from 18,000 human response cases, the media statement added that the AI ​​model powered by the company’s secure GEN AI platform, Ipsos Facto, will allow brands to understand the potential human response to their advertising at an unprecedented rate.

Shaun Dix, the global leader in creative excellence at Ipsos, highlighted the value of the solution for advertisers facing budget and time constraints, particularly in the area of ​​social media ads. He highlighted his ability to assess numerous creative assets in just 15 minutes, allowing him to quickly identify areas for improvement.

Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence’s Ipsos India have expressed their enthusiasm for the launch, saying Creative | Spark AI will complement Ipsos’ existing suite of creative evaluation solutions. She highlights its efficiency and cost-effectiveness, and is particularly beneficial for sectors looking to strengthen their creative strategies.

Shrutika More, Country Services Line Leader, Creative Excellence, Ipsos India, and Creative | Spark Ai for India’s leads highlighted the accuracy and practicality of the solution. She not only analyzed the ads, but also provided intuitive guidance through interactive dashboards to inspire better human creativity. With results delivered at the cost of traditional consumer research in under 15 minutes, Spark AI will enable marketers in India to optimize their advertising testing budgets and achieve larger campaign ROIs. The launch is intended to provide a great competitive edge for the brand through AI-powered consumer understanding and creative accuracy.