Let’s start with something positive about Vibes. This is a new feed for meta AI apps that displays video clips generated in short AI. Vibes Feed replaces the previous Discover feed. This was full of conversations with chatbots who didn’t realize people had been posted on their public feeds. That was really bad! A huge privacy headache! I’m glad it was replaced!
(To be clear here, we’re talking about a fairly new standalone meta AI app. You can also access this via a browser on Meta.ai, but I’m sure it might be one of four people to do that.)
So, what is the atmosphere? This is an almost infinite feed of video clips generated by random AI. For now, the feed doesn’t seem personal. It’s just a random video video (according to Meta’s press release, the feed will eventually be personalized).
In theory anyone can post to their feed, but Meta sees a fair amount of video (looking for accounts that contain the “AI” tag in the bio. This is the meta-created account).
So far, the online response to the atmosphere has been pretty negative. The consensus is that Meta sinks hundreds of millions of dollars to hire the best people in AI, and what they created was the useless, unwanted feed for AI slops.
But I’m not here to tell you what X’s Peanuts Gallery is saying. I’ll tell you what I think about all of this. Because I have an idea.
I’m trying to explain the video in Vibes Feed. Despite being an obvious and easily understandable way to explain this, we intentionally avoid using the term “slop.”
Here are a few examples: a flock of goats running through deep snow. Dr. Dr. Nuthin ‘but a’ g ‘tang is driving an elephant. A sexy woman dressed in poverty yoga for a cat. A Viking Warrior taking a selfie for Bon Jovi’s “Bad Medicine.”
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These kinds of videos say, “Wow, AI can do this!” They tend to be surreal (e.g., the elephant driving a car), but there is no deeper meaning or layer. Is it “cool” to watch an elephant drive a car? “Wow, elephants can’t drive cars in real life, but now they’re AI… anything is possible!”
Since each clip has its own “atmosphere,” it seems reasonable to assume that the feed is called a vibe. It’s not a story, it’s an emotional, it’s a hint for a setting without a plot.
I think AI animation is interesting and persuasive. Harmonie Korrine’s final two films use AI very much in an experimental way, but while we can debate whether they’re fun films, it can’t be denied that they contain not just slops, but genuine artistic vision and thought.
But the vibe feed is nothing more than a clip deep and empty behind it. The focus of this app seems to be that its enormous volume and randomness (Viking next to a cartoon duck next to a beautiful woman) is not an experience you enjoy, but rather a feed itself with a chaotic showcase of AI possibilities.
This may be just a point. Meta spent a The amount of brain fusion Above Employed for AI ambitionsin addition to massive spending on computing and infrastructure in the exploration of super intelligence. Perhaps this is a kind of gesture from the AI team, indicating what could be a consumer-oriented thing.
See, I want to come to a counterintuitive conclusion here: this is an AI slop feed that no one wants. For now, that’s exactly what this looks like.
However, the vibrator has two parts. The first is a slop feed that can be consumed, and the second is a free AI video tool. I think vibe feeds are less present to consume than demonstrate the tool. The goal here is not to provide a new, endless feed to scroll, but to use meta AI to make it comfortable. It’s a bit sloppy.
