oOh!media and its creative and innovation hub POLY have launched a ground-breaking campaign for ANZ Falcon technology, which leverages innovation to deliver interactive, personalized out-of-home experiences at scale.
This latest edition of the ANZ Falcon campaign blends the physical and digital to transform OOH into a dynamic and engaging platform.
Interactivity is at the heart of it, allowing users to scan QR codes on selected oOh!media digital panels across the retail, street and rail network and take selfies via the ANZ Falcon Lens website . Using AI technology, your selfie will automatically be transformed into a unique personal falcon, which will automatically appear on your screen in the next display loop, creating a direct and personalized connection between you and your campaign. Created in real time.
ANZ is the primary sponsor of oOh!’s expanded outdoor coverage of this year’s Australian Open. This will bring all the major match scores and highlights from the tournament to more Australians than ever before, across oOh!’s offices, fly, street and TV. Road and retail digital networks. To further enhance its impact, panels near Rod Laver Arena will feature tennis-themed Falcon creative to deliver contextually relevant messages during the first Grand Slam event in 2025. It’s planned.
“This activation pushes the boundaries of OOH by adapting mobile device-centric concepts to expand interactivity and reach. ANZ has decided to collaborate with oOh! We are further emphasizing OOH as a transformative and innovative medium that drives audience engagement,” said Josh Gargiel, Head of POLY.
ANZ and POLY partnered with creative agency Special, media agency PHD and ANZ’s development team T&DA to conceptualize this technology-driven campaign.
“We are excited to bring ANZ Falcon to life in such an innovative way out of home. By combining technology and creativity, we are connecting with our viewers on a personal level while delivering ANZ Falcon. We are enhancing our fraud detection and prevention technology,” said Sian Chadwick, General Manager, Marketing, ANZ, Australia.
This is oOh!’s latest work. And ANZ’s POLY launched Australia’s largest ever 3D OOH campaign for the ANZ Falcon in October last year, with over 2,100 full-motion digital OOh! campaigns launched. Screen – For the first time, advertisers can run mass-reach, scalable 3D OOH campaigns anywhere in Australia.
Falcon is a registered trademark of Fair Isaac Corporation.
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