Cultural organizations, including the Royal Shakespeare Company, Birmingham REP and Birmingham Opera Company, will be given a responsible He will participate in research related to AI, immersive technology, and creativity.
The funding will be split between MusicFutures in the Liverpool City Region and CreaTech Frontiers in the West Midlands. CreaTech Frontiers joins nine existing creative clusters as part of the Arts and Humanities Research Council (AHRC) Creative Industries Clusters Programme, launched in 2018.
In the Midlands, the CreaTech Frontiers cluster will receive £6.75m to develop small and medium-sized enterprises specializing in creative technologies such as video games and immersive reality.
As part of CreaTech, Birmingham City University, Coventry University, University of Birmingham and the University of Warwick will work with the Royal Shakespeare Company to develop skills, new products, technology and multi-platform content.
This includes the use of VR, 3D modeling and animation techniques in live events, as well as the adaptation of video game engines to music, theater and film.
The RSC will also profile creative technology businesses identified through the cluster’s activities and establish a program of research and development pilot production projects to showcase experimental performance projects in South by Southwest, Texas in 2026. is scheduled to lead.
Meanwhile, Birmingham Opera Group, in collaboration with local businesses and researchers, will present a new work co-produced with young people from disadvantaged areas of the West Midlands, and The Rep, Birmingham Contemporary Music Group, In collaboration with other industry partners, we will explore new technologies for music. performance.
Lamberto Coccioli, professor of music and technology and BCU project leader, said CreaTech will offer a “comprehensive program of grants and skills development based on industry needs”.
The development of Liverpool’s music sector
In Liverpool, the MusicFutures cluster will receive £6.75m to empower musicians, educators and small businesses to leverage new technologies such as AI and augmented reality (XR) to make the live music sector more environmentally sustainable. We provide funding and training to explore.
With a focus on research and development, talent development and emerging technology, MusicFutures brings together the University of Liverpool and Liverpool John Moores University, as well as ACC Liverpool Group, Adlib, operator of Liverpool’s M&S Bank Arena, and Royal Liverpool. It will work with 21 strategic partners, including the Philharmonic. LIVE, British Music, Intellectual Property Office.
MusicFutures develops solutions that address environmental and economic sustainability issues in the live performance sector, as well as providing training, legal advice and guidance on intellectual property issues to small businesses, music producers and educators. We aim to provide training opportunities to people. Responsible use of generative AI.
MusicFutures project leader Professor Richard Koech from the University of Liverpool said the cluster had a “clear aim” to transform Liverpool City Region into a “world leader in music innovation”.
Leverage new technology to drive growth
Culture Secretary Lisa Nandy said: ‘Talent is everywhere, but opportunity is not.
“That’s why we support businesses, artists and freelancers who are innovating, using new technology and driving growth in creative clusters across the country.
“Liverpool and Merseyside hold a special place in our country’s music landscape and this funding will support imagination and experimentation across the city and region as creators explore ways to make live performances more environmentally friendly. We support you.
“Birmingham and the West Midlands have a rich industrial history and we are positioning our region to be at the forefront of new industries with the potential to develop amazing technology that will revolutionize visual effects in film, theater and games. We are putting it on the front lines.”
