From European Union AI laws to new global frameworks, companies face the dual challenge of scaling AI adoption while ensuring AI regulatory compliance and ethical governance.
Experts from various industries share their insights on the 2025 year of AI in business, highlighting the importance of transparency, risk management, and building AI systems that are compliant with regulations while promoting trust and scalable growth. I’m doing it.
Regulation and governance
Stephen Webb, UK Chief Technology and Innovation Officer, Capgemini
“AI regulation and sustainability in AI companies will become even more of a focus.As AI agents are widely deployed across enterprises, there will be an increased focus on AI governance and sustainable deployment. In my experience, the majority of business leaders understand the importance of implementing robust control mechanisms and the need for human oversight before integrating AI agents into their operations. Masu. I believe these guardrails will become increasingly important as the need for stronger AI regulation and transparency increases in the coming years.”
Michael Adjei, Illumio Director of Systems Engineering
“GenAI tools are now ubiquitous, so in 2025 we will see a frenzied scramble to rein in AI, similar to what we saw on social media. Protecting Users The focus will be on frameworks that protect AI from other AIs.
Frameworks and guidelines are promoted at three levels: international (e.g. EU), regional (e.g. NCSC) and institutional. It is likely to be most effective at the organizational level, as there are clear guidelines for acceptable use and security, but less effective at higher levels. International regulations are open to interpretation and often allow companies to circumvent them. ”
Stuart Tarmy, Global Director of Financial Services, Aerospike
“The era of ‘anything goes’ in the AI West is beginning to change as governments around the world put in place legal frameworks and regulations that increase transparency and accountability in their systems. In effect, the UK has adopted a different approach and developed a principles-based framework, which requires companies that develop or deploy AI systems within the EU to comply with EU AI law. 2025 It will have a huge impact in many ways in 2020.”
Responsible AI and ethical practices
Mahesh Desai, Head of Public Cloud, EMEA, Rackspace Technology
“In 2025, business leaders will set the standard for responsible AI. AI adoption has skyrocketed this year, with companies spending an average of $2.5 million on this technology. Legislation such as , is expected to increase oversight of how exactly AI is being used, making 2025 the year of responsible AI.
While awaiting further insight into regulatory implementation, many business leaders will be looking for ways to stay ahead of the curve when it comes to AI implementation. The answer lies in establishing a comprehensive AI operating model, a set of guidelines for responsibility and ethics. Introduction of AI. ”
Laurent Doguin, Director of Developer Relations and Strategy, Couchbase
“If companies don’t act on AI, regulation will take over. AI regulation has been in the spotlight this year, with governments around the world considering legislation. Two years on, we still have many questions about how exactly AI should be regulated. We’ve seen regulations go back and forth over and over again. These were attempts to regulate the transfer and ownership of user data, because the future of AI is based on user data. Apart from that, data regulations also need to be sorted out.
How AI is used in regulated industries such as healthcare will determine how tightly or loosely regulated other areas will be. For example, if some industries or countries completely block AI from a certain area, companies will need to create an ecosystem that ensures AI never touches that area. Transparency will also be important. This is essential to uncovering and addressing potentially all-too-real AI, such as deepfakes, and how it impacts society, politics, privacy, and creativity. We need to understand how to identify deepfakes and stop their creation, and how to differentiate between AI-generated art and art that was created by real humans with blood, sweat, and tears. Transparency around AI is especially important on social media and content aimed at young people. Above all, we must ensure that AI-generated content is not used for cyberbullying, harassment, fake news, or anything else that damages the fabric of society. ”
David Colwell, Vice President, Artificial Intelligence and Machine Learning, Tricentis
“There is no doubt that AI technologies are becoming increasingly sophisticated and pervasive. This has increased their usefulness, but also greatly increased concerns about their potential risks and impacts. 2025 As we move forward, we expect governments and regulatory bodies around the world to increasingly introduce and enforce new guidelines and regulations aimed at ensuring the responsible development and deployment of AI systems. Our own AI Continuous and thorough testing is critical to ensuring that products and systems meet not only new and evolving regulations, but also customers’ increasing expectations for efficiency and safety.”
Christoph Simons, Orange Business International CEO
“As AI and generative AI reach peak hype, businesses are asking the question: Where is the real value? The goal is to extend AI to Success begins with full buy-in from executives and employees. When leaders champion AI as a strategic priority, it sends a clear signal that we are all in this together. Transparency and education are key. Show your employees how AI can simplify their work and deliver better results. Also, don’t make AI a luxury only for a select few. Democratize it across your organization, avoid resistance and foster collaboration. ”
AI compliance and risk management
Luke Dash, ISMS.online CEO
“AI governance explosion in 2025: New standards will promote ethical, transparent and accountable AI practices. In 2025, frameworks like the EU AI Act will usher in global standards. , businesses will face increasing demands for AI governance and compliance, as organizations are tasked with managing AI risks, eliminating bias, and maintaining public trust. Compliance with new benchmarks such as 2019 will be critical. This shift will require companies to adopt rigorous frameworks for AI risk management and ensure transparency and accountability in AI-driven decision-making. Regulatory pressures, especially in high-stakes areas, introduce penalties for non-compliance and require companies to demonstrate robust, ethical and safe AI practices.”
Stuart Tarmy, Global Director of Financial Services, Aerospike
“Companies will need to implement new processes and tools to comply with regulations such as system audits, data protocols, and AI monitoring, and will need to look for trusted vendors to help them comply and certify their use of AI. Complying with the new rules means being aware of how existing laws apply to new AI algorithms and managing the risks associated with AI. Robust internal governance to prevent infringement and other lawsuits There is an obligation to establish a policy.
Some jobs include updating employees and end users as they interact with AI systems. Like the data security regulations, companies risk hefty fines if they don’t comply with the AI regulations, so now is the time to start preparing, even though the regulations won’t come into force until August 2026. ”
Tomer Zuker, Vice President of Marketing, D-ID
“2025 is expected to see significant progress in bridging the gap between rapid advances in AI technology and regulatory frameworks. This collaboration will build trust and confidence between businesses and will prioritize privacy, security, and ethical use through new policies and laws designed to Widespread adoption of solutions will be facilitated. Tools and platforms will increasingly focus on transparency, safe use, and compliance to gain business approval and ensure sustainable growth. is essential.”
Martin Taylor, Co-founder and Deputy CEO, Content Guru
“AI regulation will become increasingly inevitable as more standards emerge around the world, but it remains unlikely that a universal approach will be established. However, in 2025, there will already be an impressive I expect more regional regulators to adopt frameworks that align closely with the progressive leaders, the EU and the US, so that all organizations remain agile and follow new regulations. AI must be ready to deploy and ensure compliance. is widely used in contact centers, and leaders in the field will be closely monitoring the progress of the lawsuit.”
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