“First Descendant has launched a unique AI ad featuring real creators!”
Nexon faces backlash by using AI-generated Tiktok ads, including mimicking real creators and raising concerns about consent and reliability.
www.eurogamer.net
Nexon, the developer and publisher of the first descendants, faces backlash against the use of Tiktok ads generated by AI. These ads are labelled “embarrassing” by players, along with allegations that at least one ad mimics the portrait of an actual content creator. As of 17 August 2025, 18:43:00, the gaming community is questioning the ethics behind such marketing strategies.
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Key takeout
The controversy began when Reddit user U/Ihardlytrihard highlighted multiple AI ADs that appear in the Tiktok feed. Players expressed their frustration, claiming that using generator AI on behalf of real creators would undermine the community, especially given that Nexon Creators has over 8,800 members.
Will this be a turning point in the way businesses approach influencer marketing? This situation raises important concerns about reliability in digital advertising, particularly in the gaming industry.
First Answer: Nexon’s AI-generated ads spark global debate on reliability and ethics in digital marketing, highlighting the need for transparency in influencer collaboration.
This incident encourages critical reflection on the meaning of AI in advertising. Do businesses prioritize efficiency over authentic engagement? The following points summarize the global impact:
Potential erosion of trust between brands and consumers. A scrutiny of the ethical use of AI in marketing. A demand for high transparency in influencer partnerships. The rise of AI in advertising brings serious ethical issues and impacts trust and reliability in global marketing strategies.
As advertising AI conversations evolve, stakeholders must consider a balance between innovation and ethical responsibility. Do brands prioritize reliability over automation?
