The first descendant developer/publisher Nexon has been accused of using tiktok ads generated by a series of “embarrassing” AI, with at least one of them allegedly mimicking real content creators.
U/Ihardlytrihard collated on Reddit, scrolling through your page for just 15 minutes, encountering four ads, along with two other “low effort ads not particularly AI.”
As the OP points out, the problem is not the use of the generator AI itself, but the fact that at least one ad uses Daniel Sedemon’s portrait, and it is still unclear if they have their consent.
AI ads are worse than you think
byu/ihardlytrihard inthefirstdescendant
Manage cookie preferences
“It’s a tooth kick to TFD content creators, especially since Nexon Creators has people signed up with 8.8K or higher, so it’s a tooth kick to TFD content creators to use AI for advertising like this, rather than actual content creators,” the post-author explained.
“If you see these ads before playing the game, I think the game is 1) fake, 2) some sort of scam, virus or phishing attempt,” one player said.
Some players have reported that the team behind the Tiktok account of their first descendants “delete comments” from those calling the ads, and that “deleting and re-uploading AI ads whenever the comments get too much backlash.”
At the time of writing, Nexon has not publicly commented on player feedback regarding ads. Eurogamer will reach out to us for comment and see if we will reply.
At the end of July, players were hit with ALTES developers 11-bit studios similarly, and used large-scale language models (LLMS) without disclosure after AI prompts were discovered in both in-game subtitles and flavor text. 11-bit Studios later argued that the controversial elements players discovered were either “temporary” assets “not part of the final release” or used in a “very limited way.”
