The use of artificial intelligence in creative tasks has been hotly debated these days. Certainly, photos, videos, articles, stories, games, and more, all have AI generators. These generators are taken by humans and can be made anything for a fraction of the cost. Naturally, it has become an important tool for businesses looking to expand their productivity and online presence.
Meanwhile, content creators and artists fear their work, and many of them take AI companies to court. Artists and creators often accuse AI developers of harvesting their jobs to train AI models without permission. Huge media publishers like The New York Times have won lawsuits prohibiting AI developers from using content to train software. What are the impact and ethical implications of AI in content creation? Continue reading to find it.
Human vs. machine
There is a legitimate concern among creative industry workers that AI tools can simply replace them. Why do video editors, screenwriters, designers, and journalists when a single software can handle everything?
In 2023, WGA (Writer Guild of America) and SAG-AFTRA (Screen Actor Guild – American Federation of Television and Radio Artists) performed an unprecedented double strike in Hollywood. Protection against AI, especially in filmmaking, was one of the requirements. Last year it was the turn of video game actors that brought it on the streets, fighting to train their unregulated use and AI of their voices and facial expressions, replicating them without consent.
However, there are limitations to what even AIS can do. This means that studios and websites that rely solely on such tools are likely to have inferior, unnatural content, such as human-like, unremitting voices, absurd storylines, repetitive or meaningless articles, and odd photos of hands with too many fingers.
Relying on AI-generated content also has a negative impact on those trying to increase their online presence. Google Crawlers scans websites that search for AI-generated content, and those who catch Red Handed will go directly to the bottom of the search results. According to Google’s parameters, such content is not primarily relevant to clients who prefer human work.
A man with a machine
AI generators can create content much faster than any human, and the results are better by the day. It’s essential for businesses that need to scale up content creation, but it shouldn’t actually work on its own. In fact, best results are achieved when humans and AI-supported tools work together. In this context, software handles heavy work, and human workers bring it to life.
AI-backed tools enhance search engine optimization on the go, crunch huge datasets and create the best suggestions. Can run with new content and existing content. Additionally, these tools can help human creators overcome the fear of blank pages and can be used to brainstorm new ideas.
Ethical meaning
Artificial intelligence is a problem that is hardly regulated worldwide. Even in countries like the United States, the birthplace of most AI development companies, there is no clear law that outlines its ethical use. There are also legitimate concerns about intellectual property rights, as human creative content is used to train new bots and replicate them on a large scale.
Content creation and AI
While human touch remains essential, AI is still a revolution for content creators who use the tool wisely. Certainly there is no point in fighting technological advances. It’s better to learn how to use it. Finding the right keywords, themes and outlines for a new blog post can take some time, but artificial intelligence can do it in a flash, allowing human writers to focus on the creative side.
AI-backed software also allows you to quickly move forward with trending topics while analyzing what your competitors have done. These tools are far better at calculating numbers to find promising trends than humans. Therefore, they can be very useful for companies that want to promote the content their target audience wants to consume most and want to stay ahead of the market curve.
High quality content does not rely solely on creativity. It also needs to be backed by reliable sources. For a long time, content curation has been handled by human writers, but at the end of the day, artificial intelligence can help with that too. Writers can use it to get tips from related social media updates, blog posts, and news articles to create resonant content.
The writer also uses it for editing and proofreading, reviewing content for mistakes, grammatical errors, and unclear language. Instead of articles that go back and forth between editors, writers can do their tasks with AI-backed programs like Grammarly. There is still space for automated content generation, but there is always a risk of being penalized by Google, so it needs to be handled with caution.
For example, it is a very efficient option for product descriptions. AI bots can also create highly personalized content, allowing businesses to adapt their message to each customer. Recent developments in natural language processing (NLP) algorithms have produced much more realistic results based on relevant data harvested from the Internet. Similarly, visual content such as videos and infographics can be automatically generated to make your article more attractive.
Next line
Content creation with AI will remain here and requires careful regulation, but the possibility cannot be ruled out. The sharper algorithms, scalable, and highly personalized content gains traction and creates a unique experience for all customers. Personalization at this level is not possible using only the human labor force.
While there are still limitations to what AI can do, technology experts believe it will soon be possible to generate instant content based on real-time events. This means that companies can stay ahead of news and market trends and have a more valuable time edge than their competitors.
Already there are experiments on creating multimodal content, and algorithms can create written and visual content together, as well as add video, audio and interactive features to the mix. Conversational AI, including voice assistants and text assistants, provides valuable voice-based input about your customers, helping authors adjust tones and messages according to their target audience.
