British carrier Virgin Media O2 (VMO2) has partnered with AI-powered search engine Perplexity to offer customers one year’s free access to Perplexity Pro, an advanced research tool worth £150 per year . VMO2 said the offer is available to all O2 and Virgin Media broadband customers through the Priority program and is valid until May 2025.
Also read: Telefonica’s Wayra invests in AI startup Perplexity, signs commercial agreement
Virgin Media O2
Virgin Media O2 is an integrated communications provider providing broadband internet, landline and mobile services in the UK. Virgin Media O2 is a 50:50 joint venture between Liberty Global and Telefonica. Previously, Spain-based Telefonica, through its investment arm, invested an undisclosed amount in Perplexity AI to integrate the company’s services into its offerings to customers.
perplexity pro
According to VMO2, Perplexity Pro powers online research by providing clear, AI-generated answers and reliable citations. Leverage the most powerful AI models available to provide detailed answers. Users can also access Pro Search, a feature that breaks queries into smaller steps for more comprehensive results, and interact via a voice-mode conversational interface.
The collaboration comes as 73% of Brits are increasingly open to AI, with many using it to find product reviews (67%), plan trips (59%) and even personal advice (41%). ) It comes after Virgin Media O2 research revealed that AI is being used for tasks such as . According to the operator, half of Brits even agree that AI is improving their lives at home.
Also read: Perplexity integrates search and new AI-powered shopping features
Virgin Media O2’s AI journey
Lisa Johnston, director of priorities at Virgin Media O2, said: “As more people adopt AI to improve the way they work, shop, and travel, this technology will come to serve our everyday digital lives, and we are here to help in our lives. Whether our members want to plan a vacation or save money on their weekly shopping list, our new Perplexity Pro benefits include an expert who helps you find the best deals and manage your daily needs. It’s like having it in your pocket. ”
Dmitry Shevelenko, Chief Business Officer of Perplexity, said: “Everyone deserves instant, reliable answers to their questions without having to sift through endless web pages and SEO-driven content. As well as allowing people to use Perplexity on their own devices, Virgin Media O2 is taking its commitment to its subscribers one step further by giving Perplexity Pro free for one year. Masu. ”
Perplexity Pro features
Perplexity Pro allows consumers to choose from the latest advanced AI models, including Anthropic’s Claude 3.5 Sonnet, OpenAI’s GPT-4 Omni, and Perplexity’s Sonar model (built on Meta’s LlaMa 3.1). You can also. O2 and Virgin Media broadband customers can claim the offer through the Priority app or website until May 2025.
Also read: Deutsche Telekom unveils Magenta AI powered by Perplexity
O2 recently announced a new tool to fight fraud: Daisy, a human-like AI-powered “granny.” Daisy is designed to waste time by forcing scammers to have long, authentic conversations.
Created with AI and trained with the help of Jim Browning, one of YouTube’s most famous scammers, Daisy is able to interact autonomously and keep an eye on scammers for up to 40 minutes, making it easy to spot the real one. Prevents targeting of victims.
As part of O2’s ‘Swerve the Scammers’ campaign, Daisy aims to raise awareness of the growing scam epidemic in the UK. The operator said the initiative is part of O2’s ongoing efforts to protect customers from an increase in fraud.
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