In addition to the release of the latest Grok 3 AI model, X has announced two new automatic ad creation capabilities for its app. This allows X’s AI systems to guide creative and targeting efforts.
The first new element in X Ads Manager that allows you to select an advertiser is called “Prefill With Grok” and creates promotions for your business based on the URL.
As explained in x:
“Simply enter the website URL and Grok will generate brand-specific ad copies, images, and Call to Action (CTA) headlines. Want to fine tune it? Edit copies, exchange images for ideal ad creatives, and get complete control with zero hassle.”
Google and Meta have developed similar tools. This allows you to quickly develop ads by extracting key website elements.
And maybe using the latest Grok model of X, it’s “The world’s smartest AI and the results it produces could help you reach a larger audience with X.
The second new element allows you to analyze your campaigns with AI in X for optimizing performance.
““Analyzing campaigns with Grok” gives you a clear, AI-driven breakdown of how ads work, improving your targets, adjusting your creatives, and maximizing your impact.
This analysis helps us leverage trends and identify important opportunities that we might otherwise miss by guiding our approach using XAI’s understanding of XADS and user engagement.
These are some interesting options and can offer a variety of results, at least early stages, but they can provide more ways to maximize X promotion.
Again, X touts the latest Grok models as cutting over all other AI tools, so it’s equipped with X’s ever-expanding Colossus AI Data Processing Center. Perhaps the output you get from both of these new options is important.
Not available to all advertisers yet, X is rolling out new tools in phases over the coming months.
