YouTube has outlined upcoming improvements to the Inspiration tab. This tab is designed to give you more guidance on what to create to maximize audience engagement and interest.
YouTube renamed the Research tab in YouTube Studio to Inspiration in June, and has since added a variety of generative AI tools to the feature to help creators maximize the performance of their content. Added.
And soon you’ll be able to experiment with even more AI elements within this suggestion element.
As you can see in this example, inside the updated inspiration panel you’ll see the five ideas that YouTube’s AI system originally generated for your channel. These are based on the channel’s content, audience and response to trending concepts in the niche.
According to YouTube:
“circleYou’ll also see a thumbnail of the idea, a potential title for the idea, a quick summary of what the idea is about, and potential audience interests, so you can see how each of these different ideas will resonate with your existing audience. You can check. ”
You can also generate more ideas using prompt boxes, which help you come up with more video concepts by leveraging the key trends that YouTube systematically understands.
This can be overly reliant on AI, and we can see how some YouTubers use this to effectively automate their creativity. However, these prompts can help you think of appropriate angles that will resonate with your audience, rather than using them as prescriptive guidance in and of themselves.
“ah,Once you find an idea you’re interested in, select it and it will take you to the Idea Playground. This page allows you to make your ideas your own. You can provide several custom angles to show different views of the same idea, and you can select any of these to see real-time updates to the idea, or enter your own prompts to view the entire idea. You can also customize it. ”

There’s also a collection of AI-generated thumbnail concept art options and video titles to consider.

Again, this feels like a robot committee concept that takes the AI a little too far. However, given that these notes are based on relevant YouTube content trends and viewer responses, this aims to reduce content research effort and guide us to concepts that spark the human imagination. .
I’m personally concerned about the growing automation of content and how it will lead to less experimentation, less creativity, and the internet as a whole becomes less fun. But conceptually, it makes sense to at least utilize these tools to consider what your next clip should be.
The robot may not always be right, but it may have some hints or notes to make you think.
YouTube said it is currently testing these new features with a limited number of users and aims to roll them out to all creators “in the coming months.”
Learn more about YouTube’s updated Inspiration tab.