From campaign optimization to affiliate discovery, AI is quietly changing the way marketers build and scale their programs.
For most teams, AI is becoming an extra set of hands, such as creating content, emerging insights, and helping to streamline daily tasks.
We spoke to marketers at Allsaints, Chats of Cats and Hubspot to explore how AI is actually used on the ground and where the next biggest opportunity lies.
Below are five important use cases that emerge in the areas of affiliate marketing and performance marketing.
1. Creating and personalizing content
One of the biggest and most immediate uses of AI is to generate copy and creatives at almost cleverly fast.
Whether it’s an ad, landing page, or partner-specific messaging, AI tools can help teams test more ideas and personalize content without starting from scratch.
“We currently use AI to support our work primarily across Google and Meta, helping to optimize campaigns, create copies and generate creative assets like images. – Sophie Bellachan, Performance Marketing Manager, Cats Republic
“ChatGpt is our personal copywriter. We were able to communicate more effectively, personalize content and get specific campaign suggestions from our partners.” – Nancy My Harnet, Head of Affiliate Marketing at Hubspot
“If your partner has dietary sensitivity to an elderly cat or cat owner, you can use AI to coordinate messaging and visuals to speak directly to those groups, improving relevance and performance.” – Sophie Veratten, Cat Republic
“I use it to use fast copywriting for reserved exposures with partners and content ideas.” – AISLING FORDE, AllSaints from Affiliate & Partnerships Manager
2. Campaign and partner optimization
AI is helping teams move faster and smarter. From dynamic A/B testing to supporting overgrown paid social teams, AI tools can help marketers quickly understand what’s working and why.
“AI offers the ability to create personalized content for hyperniches. It also helps you personalize offers based on user behavior, track performance through analysis, and identify which content or partners are driving the most value.” – Sophie Veratten, Cat Republic
