Bria, an enterprise visual generation AI platform built on 100% licensing data, has shut down $40 million in Series B funding. The round was led by Red Dot Capital with participation from Maor Investment, Antree Capital, GFT Ventures, Intel Capital and In-Venture. This brings the total funding raised by the company, including last year’s $24 million investment, to $65 million.
This investment will drive Bria’s growth, expanding its platform and extending its patented attribute engine to music, video and text generation beyond images.
Addressing AI IP challenges
One of the most important criticisms of AI today is the frequent ignorance of intellectual property (IP) and appropriate licensing protocols. Bria is trying to challenge this story by pioneering a new IP ecosystem where companies can access licensed content from media conglomerates and studios with built-in compliance. This allows businesses to develop brand-risk-free AI content without infringing copyrights or violating privacy regulations.
Bria’s Visual Gen AI platform provides businesses with the ability to maintain control, predictability, and brand consistency. By training the generated AI model with license data solely, Bria removes the critical risks associated with AI adoption, allowing businesses to scale their content creation without legal concerns.
Patented Attribution Engine
Founded in 2020 by Yair Adato and Gal Jacobi, Bria’s innovation is a patented attribute engine. This technology bridges the gap between the generated AI output and the original training dataset, ensuring data owners receive program rewards based on their contributions to the generated content. Its licensing model is inspired by platforms such as Spotify to ensure fair compensation for content creators and compliance with evolving AI regulations.
Bria’s Platform offers developers full flexibility through Visual Foundation models, open source code and weights, and tweak APIs. Users can build and deploy AI solutions within priority environments, while retaining full ownership of models, data and intellectual property.
Bria seamlessly integrates with leading AI and cloud platforms such as AWS Sagemaker, Azure Ai Foundry, Comfyui, Fal.ai and various AI marketplaces. Additionally, the platform supports plugins for design tools such as Photoshop and Figma, allowing creative experts to integrate Bria’s technology into existing workflows.
Strategic Partnerships
The company has formed strategic alliances with major technology companies such as Nvidia, Microsoft and AWS. Bria has also been recognized as AWS Design Partner of the Year, further examining her leadership in creating AI-driven visual content.
BRIA’s expansion strategies include targets for high-growth industries such as media, gaming, entertainment, retail, consumer packaged products (CPG), marketing agencies and creative tool providers. These sectors are increasingly relying on generated AI to streamline content production, enhance personalization, and streamline brand storytelling efforts.
Speed up the adoption of Gen AI in businesses
Bria’s $40 million Series B funding underscores its commitment to redefine generative AI landscapes by prioritizing ethical AI development, IP protection and compliance. By promoting a license-based approach, the company sets new standards for responsible AI innovation, allowing businesses to create high-quality, legally sound visual content at scale.
As generative AI continues to rebuild its industry, Bria’s platform stands out as a game changer, proving that businesses can leverage the creative potential of AI while respecting content ownership and copyright law. Strong financial support and expanding networks of partners could lead the next phase of generating AI adoption in the enterprise space.
“Since its founding, Bria’s mission has been to bridge the accountability gap between the organization and Gen AI through transparency, accessibility and control,” said Dr. Yair Adato, founder and CEO of Bria. “Our patented attribution technology has instilled trust in AI systems, but promoting responsible and controlled access to coveted IP content will change the game. Enterprises can use source code and API platforms to integrate visually generated AI within their products to access premium branded content that is previously unruly available. By providing attributes to all kinds of content, including music, video, text, and more, we are helping to mark the arrival of a truly sustainable, creative economy.”
“The possibilities for generation AI in the enterprise space where efficiency and creativity drive ROI are immeasurable,” says Danielle Ardon Baratz of Red Dot Capital. “Bria is redefineing the way companies create and personalize visual content at scale with an enterprise-grade platform designed for control, predictability and modularity. Bria is setting new standards for AI-driven content generation. We look forward to supporting their journey to help them bring more organizations, how and where they want to, to more organizations, while pioneering innovative business models that maintain compensation and incentives for content creators.
