Verizon Business announcement 6th Annual Results Small and Medium Enterprise SurveySmall and Medium Enterprises (SMBs) report that they strongly adopt technologies to increase market growth and operational efficiency.
Driven by improved accessibility Artificial Intelligence (AI) SMB, a content creation tool, is expanding its marketing and sales capabilities. Social media is an important driver in this, with 58% of SMBs actively integrated into Tiktok and 38% actively integrated AI.
“Small business owners are taking part in a new chapter in digital business with the rise of AI,” said Aparna Khurjekar, Chief Revenue Officer of Business Markets and Saas at Verizon Business. “At Verizon, we are committed to helping the SMB community navigate business through the latest technology, driving growth and protecting assets from emerging cyber threats.”
The research also found that SMBs use AI for employee management strategies and cybersecurity efforts. Approximately 19% of respondents reported that they already use AI for recruitment and talent procurement purposes, while 56% believe that AI can help solve business problems. Almost half of respondents (47%) also invested in technology last year to improve cybersecurity.
