Salesforce says it is at the vanguard of the AI
The results were largely positive, but showed that while most employees felt that AI was making them more productive, fewer said it was reducing their workload.
Salesforce’s annual Great Insights survey, which is private, was conducted in November 2025 and published within the software company the following month. The survey targeted approximately 80% of the company’s 76,000 employees.
Most questions about AI had a high positive rating. In addition to 81% of employees saying AI tools increase their productivity, 83% said they felt prepared to deal with AI risks such as bias, and 81% said they felt encouraged to experiment with AI.
More than half of employees (57%) say AI tools have helped their team identify opportunities that weren’t possible with other tools. Additionally, 62% say using AI tools makes it easier to manage their workloads. These were both among the lowest results in the study.
Salesforce told Business Insider in a statement that the survey showed a significant increase in AI usage and strong enthusiasm. The company’s overall score, called the AI
“We’re thrilled to see our employees move on from adoption and see our AI tools have a meaningful impact on their day-to-day work,” a Salesforce spokesperson said.
The results suggest Salesforce is leading the way in accelerating AI adoption, said Jason Schretzer, an associate professor at Georgetown University Business School who has interviewed dozens of executives about AI adoption. The results also show that for some employees, AI is enhancing rather than reducing their workload.
“This gap suggests that people believe that AI is enabling them to do more jobs, but it is not making their jobs easier,” he said.
Salesforce, which sells customer relationship management software, has garnered attention for its aggressive AI push led by CEO Marc Benioff. Last August, he said that half of Salesforce’s work is done by AI and that the company had cut 4,000 support jobs because of AI agents.
According to Salesforce’s website, the company uses a combination of internal AI tools, including AI in Salesforce-owned Slack, which can quickly find old project templates, and Career Connect, which analyzes employee strengths and weaknesses to assist in moving within the company.
Even as Salesforce embraces the AI
Business Insider previously reported that the company has struggled to deliver on promises made in demos of its AI product Agentforce.
