From traditional searches to AI searches, AI agents and more, our discovery journey has completely changed and brands need to adapt to new paradigms.
Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent that increases brand visibility, discovers key insights related to new AI-driven search platforms, and as we know it is a “traditional” search.
Scouts are part of Yext, the leading brand visibility platform. Scout offers laid-back performance benchmarks for the brand’s local competitors, creating smart recommendations that allow you to act in real time.
Yext explores the huge impact AI has had on search and user behavior, and how scouts let marketing experts know “Victory Search in EMEA: How Yext Scout promotes visibility across local and AI platforms.” Scheduled on Wednesday, September 24th at 1pm BST / 2pm.
With AI always present in digital interaction, platforms like ChatGpt, Gemini and Prperxity are Groks, which have a major impact on consumer discovery and interaction with brands.
The increasingly presented top discoveries of Pages have been replaced by conversational answers that remove the need to sift through unreliable results pages from traditional search engines. Brands need guidance to understand how to optimize their content. That way you will rank best on these new channels.
Measurement of effectiveness is also a new area, and it is that many companies are based on more detailed, if not better competitors. The September 24th Yext Webinar helps brand and marketing experts measure visibility, tracking, tuning and performance of social content, reviews, and local lists.
Join Yext for an exclusive session, “Get Searches in EMEA: How Yext Scout Drives Visibility Locally and across AI Platforms,” Wednesday, September 24th at 1pm BST/2pm CEST.
Register your location here.
