Anil Joseph, the creator who built his YouTube and Instagram channels entirely with AI-generated content, is keenly watching YouTube’s new restrictions on artificial intelligence in content creation come into effect.
Ask him if he’s worried about whether his content will come under the scanner (as he’s 100% AI), and he’ll say “it’s not really true.”
But others who use AI in some way are at a loss as to what will happen. There are animated discussions being held on social media platforms such as Reddit, and users will question and post comments about the impact of YouTube’s new curb on the use of AI in content development. The new guidelines came into effect Tuesday.
Those looking at the space expect content creators to flock to alternative platforms such as Facebook, Instagram, Pinterest and Tiktok (currently prohibited in India).
However, some people feel that YouTube doesn’t choose a massive axis by pushing them out of their monetization program, for fear of escape.
“Most AI-generated content, including AI narration, stays here. Their enforcement is not to delete it, but to demonetize it. That means the content still exists on the platform. We haven’t deleted AI content.
YouTube, a Google division, claims the initiative is intended to monitor “AI Slops.” This refers to a massive flood of low-quality, repetitive, non-inventive AI-generated content. However, we will continue to allow fair use of AI to add value to the original content. Creators should flag AI use while uploading videos and images. The idea is to keep AI-based content farms out of their monetization program.
We were asked if the YouTube movement could lead to a massive exit for creators from the platform, but Satyadev Chada Krishna, founder of Infinitum Network Solutions, felt it wouldn’t happen anytime soon.
“It’s not immediately, but as YouTube continues to endure, other platforms will be used by AI creators to find alternative ways to monetize,” he said.
“For now, Pinterest and Facebook have already seen a massive flood of AI-generated images, and are expected to be overwhelmed in the next two or three quarters,” he said.
However, Anil feels that YouTube may not go into a move that allows other platforms to flock to. “I think they just use AI to pull out bulky content,” he said.
Social media influencer Manjula Kalanidhi, who launched the Rice Bucket Challenge a few years ago, said YouTube losses could be in the benefits of other platforms. “Other platforms encourage creators to use AI,” she said.
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Released on July 15th, 2025
