Kuala Lumpur, February 28th (Bernama) – AI-Media, a global leader in captioning and translation solutions powered by artificial intelligence (AI), is working with the Cricket Board (ECB) of England and Wales to provide cutting-edge captioning services for cricket equipment.
With the successful completion of the first season, the partnership marks an important milestone in increasing accessibility and inclusiveness of cricket matches for all audiences, according to AI-Media.
James Ward, chief sales officer at AI-Media, expressed his enthusiasm for collaboration and highlighted the company’s commitment to using innovation to make live sports more inclusive.
AI-Media worked with the ECB to create a tailored workflow that delivers live captions to LED displays at UK cricket stadiums to ensure accessibility among international English people.
Using AI-Media’s Encoder Pro (HD492) and the AI-Live platform, the bespoke workflow ensures seamless audio input and live captions for cricket events. By leveraging AI-Media’s topic modeling expertise, ECB has increased caption accuracy and has easily managed Lexi usage via a dedicated cloud account.
This customized workflow highlights AI-Media’s ability to integrate cutting-edge technology with customer-specific needs in reliable, high-quality captions.
The resulting captions were prominently displayed on four corners of the cricket field on the LED screen, for certain pre-match and interval announcements.
This setup allows all participants, including the deaf and deaf, to be fully involved in the live match experience. AI-Media and ECB are currently working to expand this service to all equipment.
– Bernama
https://www.youtube.com/watch?v=xno0vikpkmo
Bernama offers the latest authentic and comprehensive news and information spread through Bernama wires. www.bernama.com; Astro 502 Bernama TV, Unifi TV 631 and MYTV 121 channels and FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.
Follow us on social media:
Facebook: @bernamaofficial, @bernamatv, @bernamaradio
Twitter: @bernama.com, @bernamatv, @bernamaradio
Instagram: @bernamaofficial, @bernamatvofficial, @bernamaradioOfficial
Tiktok: @bernamaofficial
