Mumbai: Senior VP-Digital Media and Purchased in Repindia have shared insights on major media trends, which are expected to control in 2025.
Michula provided information on these changes and emphasized the importance of adaptable brands, as the digital landscape is constantly changing.
Michula has identified five important trends to form the media landscape next year.
The rise of slang words: Michula emphasized the increase in preference for content in his native language. He believes that this trend will provide a unique opportunity to connect with the audience at a deeper and more personal level. “Localization is important,” Michula said. “Marketing staff must accept multilingual strategies to build trust and strengthen engagement.”
Integrated shopping advertisements will be the center stage: The border between the content and the commerce was blurred, and Michula predicted further expansion of integrated shopping ads. He signed advertisements and consumers’ journey to a more interactive and consumer journey in the hope of a more interactive and shopping experience with the entire digital platform.
Immersive experience via a connected device: With the rapid increase in smart devices and the Internet (IoT) of things, Michula sees the importance of immersive advertising. He suggested that the brand uses technology such as AR, VR, connected TV ads, and to create a deeper and more attractive experience for target audience. “Cross -devicating style will be more and more sophisticated,” Michula pointed out.
AI brings revolutions to marketing strategies: Michula believes that AI will be a game changer in 2025 and affects everything, from creative content generation to data science and predictive modeling. He emphasized the insight and automation of the media plan and the insight driven to AI to enhance the efficiency.
Personalization remains the highest priority: According to Michula, personalization continues to be an important focus for marketing. He combined AI -led insights and human touches to create more friendly and more familiar communication and emphasize the importance of placing customers at the center of all strategies. “Tailored messaging is important for retaining viewers and building brand loyalty,” Michula explained.
Michula concluded that 2025 would be a dynamic change in the media landscape. He believed that brands that actively adapt to these new trends would prosper in the evolved digital world.
