Mumbai, December 23, 2025 | EiPi Media today announced a licensing partnership with Pran’s features LLP and Toonz Media Group to create branded, AI-powered microfilm and digital content featuring two of India’s most enduring fictional characters. chacha chaudhary and sub. The move reflects a clear shift in how India’s intellectual property is built, experienced and monetized for a digital-first world.
Pran’s features LLP, Copyright Owner and Administrator chacha chaudharyhas granted EiPi Media a license to develop AI-driven short animation content for branded applications while maintaining the original humor, values and visual identity created by the late cartoonist Pran Kumar Sharma.
At a strategic level, this initiative sits at the intersection of three forces that are already in motion. It’s the unrealized commercial potential of India’s legacy IP, a production ecosystem with deep expertise in animation and storytelling, and AI-native content creation that can deliver cinematic realism at marketing scale and speed, and ultimately strengthen brand presence across digital platforms.
The content is designed for high engagement and broad digital reach, making it ideal for brand integration and social media distribution. The purpose of this initiative is to chacha chaudhary Reinforce your character’s presence across brand and platform-native ecosystems while reaching new-age digital audiences.
Commenting on the partnership, Rohit Reddy, Founder and CEO, EiPi Media said,This collaboration marks a bold step in unlocking the true potential of India’s timeless legacy IP. Chacha Chaudhary and Sabu are cultural treasures who have inspired generations with their wit, heart and problem-solving spirit. By leveraging AI, we are not only modernizing it, but creating surreal, emotionally resonant stories that brands can truly integrate and deliver experiences at digital speed. Our goal is to keep characters’ original charm and value intact while enabling them to be active participants in today’s fast-moving, story-driven digital world. It’s about building long-term narrative value that resonates across platforms and generations. ”
Nikhil Puran, director of Purans Features LLP, said of the association: “Chacha Chaudhary has always evolved over time, from print to television and now to AI-powered animation.EiPi By partnering with Media, we are able to embrace new technology while staying true to the essence of a character that is beloved across generations. Chacha Chaudhary and Sabu, created by my father, have become part of everyday cultural literacy across age, language and geography, and that universality is what makes the IP relevant today. This step is a thoughtful extension of our heritage.”
Viswanath Rao of Toonz Media Group added: “We are passionate about bringing Chacha Choudhary and Sabu into a new AI-powered era in a visually striking yet emotionally faithful way. For the first time, these characters are being reimagined as hyper-realistic and expressive AI personas built for digital-first platforms. EiPi Media is creating a story world that moves beyond static frames to a performance-driven experience, where the focus is on realism, continuity, and control, avoiding both outdated animation formats and shallow AI novelty, allowing the characters to evolve without losing who they are.
The goal is to faithfully reproduce progress. The visual identity, humor, and values are rooted in Manga Artist Plan’s original work, and the medium has adapted to modern content consumption.
This partnership is built on a simple insight. Brands can no longer win by placing messages within content. They win by being part of the stories that people actually choose to watch. EiPi Media develops flexible narrative systems that: chacha chaudhary and sub It works naturally without forcing the support or breaking the tone. Planned outcomes include branded short films, brand-led narrative campaigns, and seamless integration of brand IP across digital platforms.
In a crowded digital environment, chacha chaudhary and sub It offers the authenticity and familiarity of legacy IP combined with modern cinematic language. Characters designed to move fluidly across platforms, formats, and campaigns bring continuity to a fragmented attention economy. EiPi Media focuses on long-term narrative value and cultural relevance, positioning the duo not as reborn icons but as living participants in the future of storytelling.
Although this chapter draws on AI, it is defined by how it is used intelligently to scale meaning, emotion, and trust.
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