Bollywood Titan Ajay Devgn is playing another important play in the tech space with the launch of Prismix, an AI-driven media company focusing on generative storytelling technology.
The move represents the latest entrepreneurial venture of Indian megastar, who previously founded VFX House NY VFX Waala and partnered with Sweden’s Goodby Kansas Studios and Strategic Technology Alliance.
The new venture aims to leverage generative AI technology to create content ranging from short films and series to animated graphic novels, music videos, corporate content and social media campaigns.
Prismix Chair, Devgn has brought together leadership teams including Danish Devgn (co-founder and chief business officer), Vatsal Sheth (co-founder and chief creative officer), and Sahil Nayar (co-founder and chief creative officer).
“With Prismix, you’re stepping into the future of storytelling. AI isn’t just a tool, it’s a creative partner that can help filmmakers and brands realize their vision in ways they never imagined before,” Ajay Devgn said. “Our goal is to revolutionize the media by making high quality, AI-driven content more accessible and scalable.”
The company has already begun collaborations with mainstream media and education sectors, placing itself at the intersection of entertainment technology innovation.
“Prismix is about filling the gap between technology and creativity,” said Devgn of Denmark. “AI is here to offer endless possibilities and make the most of its potential to empower creators, brands and storytellers.”
“The company aims to redefine entertainment and bring AI to the media,” Sheth added. “We specialize in leveraging the power of AI to revolutionize media and entertainment. Our commitment is to create an ecosystem where storytelling meets efficiency and allows for the production of content at scale.”
Nayar highlighted the company’s mission to democratize the creation of high-end content. With Prismix, you break barriers and allow your imagination to flourish through AI-powered storytelling. ”
