British media company Sky News, Guardian Media Group, Financial Times and Daily Mail publisher dmg Media have entered into a strategic partnership with Los Angeles-based technology company ProRata.ai. Compensate creators and publishers for the use of their works by generative artificial intelligence systems.
Earlier this year, Prorata entered into similar partnerships with The Atlantic, Fortune, Time, Universal Music Group (UMG) and German publishing giant Axel Springer, as well as several other authors.
“Our AI technology is the only technology that recognizes and compensates creators while providing highly accurate search results to consumers,” said Bill Gross, CEO of the company. “Theft and scraping of content is not a sustainable practice.”
The company’s technology, in combination with generative AI platforms such as ChatGTP and Sora, is designed to enable platforms to identify uses of copyrighted content and compensate rights holders on a pre-use basis. The company claims the technology also helps prevent unattributed and unreliable content from compromising AI results.
“Audiences around the world trust Sky News to deliver the full story first and foremost. ProRata’s solutions will help drive high-quality, unbiased journalism across our AI platforms and publishers.” said Sky News executive chairman David Rhodes in a statement. “We are now working with all of our partners to secure our significant investment in fair and accurate news reporting, now and in the future.”
Anna Bateson, CEO of Guardian Media Group, added: “The trustworthy, high-quality journalism for which the Guardian is world-renowned needs to be fairly trusted and evaluated when used on AI platforms. ProRata respects and promotes these core principles. , we are pleased to partner with them.”
ProRata is one of several companies that sees a business opportunity in finding a technical solution to the scrape-and-steal model of most generative AI systems. Although this system is trained on copyrighted material, the original creator is not compensated. UMG has signed an agreement with AI music company Klay Vision and sound wellness group Endel to create a commercial and ethical AI model that compensates artists for the use of their work. Stock image giant Getty Images recently signed a deal with AI giant Nvidia to deliver AI text-to-image and text-to-video services using generative models trained on Getty’s copyrighted stock image library. I created a service for.
