Newsvoir
Bengaluru (Karnataka) (India), March 1: Purpleant Technologies Pvt. A pioneer in AI-driven customer experience innovation, Ltd. today announced the global launch of BotWot ICX, a groundbreaking platform that combines multimodal AI agents, intelligent content generation and decision automation. Built on the company’s patented intelligent, automated workflow orchestrator, Botwot ICX will integrate marketing, service and retention strategies by generating dynamic video, image and PDF content to drive engagement while analyzing sentiment, emotion, intention, and historical behavior.
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The platform expands Purpleant’s first product, Botwot (launched in August 2024), serving over 100 global companies. Botwot ICX introduces three patent-applicable advances, including core orchestrator technology.
1. Intelligent Automated Workflow Orchestrator™: Patent-pending decision-making engine handles real-time data (sentiment, purchase history, intent) to automate cross-channel workflows, reducing operational costs by 40% and increasing campaign ROI by 3x in beta testing.
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2. Omnigen™ Content Studio: AI generates personalized videos, images, PDFs (product demos, invoices, etc.) tailored to customer behavior, reducing content creation time by 70%.
3. VisionVoiceAI Agent: Multimodal Agent analyzes visual cues (product images, etc.), voice tones, text, and resolves queries 50% faster across platforms such as WhatsApp, Email, SMS and more.
Redefine AI agents and content-generated customer engagement
McKinsey’s “Customer Care State in 2023” highlights fragmented customer data as a key issue, and companies demand integrated tools to unify insights and content. The Botwot ICX bridges this gap:
1. Multimodal AI interaction: Deploy vision, voice and text agents to guide customers from discovery to purchasing using dynamic media.
2. Sensory automation: Adjust campaigns in real time based on emotion detection (for example, trigger discounts for frustrated users).
3. Smart Content Engine: Automatically generated video summarizing customer journeys or PDF reports for risky accounts.
4. Real-time Decision Orchestration: Use patent-pending workflow orchestrators to prioritize actions to use emotions, purchase history and behavioral signals.
5. Cross-Channel Personalization: Promote 40% enhancement with pilot programs to suit individual behaviors of WhatsApp, Email, and SMS, providing AI-generated video demos, PDF guides, or image-based offers.
Executive Insight
Nitya Prakhar – CEO, Botwot ICX
“AI is no longer a tool. It’s a strategist, executioner, and game changer. Botwot ICX doesn’t just automate conversations. It’s rethinking customer interactions from scratch. From acquisition to engagement to re-engagement, our platform ensures that businesses not only respond, but also predict customers, predict customers, and convert them to customers. It’s optimized for impact, sales and loyalty.
Mohanraj Tamilarasu -cto, botwot icx
“The future of AI is not about standalone bots. It’s about multimodal AI agents that understand voice, vision and text in real time. With BotWat ICX, we don’t just build chatbots. HyperTarget Marketing Campaigns – our unique micro makes the AI revolution possible.
Namita Sharma -COO, Botwot ICX
“Customer expectations have evolved. So are businesses. Brands need to do more than engagement. They need to adjust the seamless experience throughout their lifecycle. Botwot ICX automates every step of the way. Response – it’s an opportunity to drive growth that embraces AI-driven CX.
Major Industry and Use Cases
-E-commerce: Auto-generated video product bundles and WhatsApp-Native checkout workflow increase the average order value by 25%.
– Bank: Orchestrator detects support chat frustration, triggers PDF guides and agent handoffs, improving NPS by 18%.
– Agriculture: VisionVoice AI analyzes crop photos submitted via WhatsApp, detects diseases, recommends treatment, reduces diagnosis time from 72 hours to 5 minutes, and increases yield by 30%.
Availability and pricing
Botwot ICX will be available globally from March 1, 2025. Pricing scale based on usage, there is a free tier for everyone. Request a demo at hello.botwot.io
Gurgaon-based Purpleant Technologies (founded in 2024) specializes in AI-powered customer engagement tools. The team co-founded by Nitya Prakhar, Namita Sharma and Mohanraj Tamilarasu will take on previous leadership roles at American Express, HDFC Bank and Jumia, bringing deep expertise in enterprise solutions. Details: hello.botwot.io.
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