The MarTech conference on November 4, 2025 (fully virtual and free to attend) promises to overcome persistent barriers to creative capabilities with the session “Starting from scratch: Using AI for campaigns and content creation at scale.”
Moderated by Molly St. Louis, co-founder of Mosaic Group Media, and featuring A. Lee Judge, co-founder and CMO of Content Monsta. Angela Vega, director of capabilities and operations at Expedia Group. In this session with Eric Mayhew, Co-Founder, President, and Chief Product Officer of Fluency, we explore a challenge that every marketer knows. You have an idea, a budget, and a goal, but your creative engine just can’t keep up.
Whether it’s a landing page, an email journey, or a complete multichannel campaign, the time and talent required to create, iterate, and localize assets slows everything down.
In this session, we argue that this bottleneck is being eliminated. Modern AI tools allow you to move creative development from manual scrambling to high-speed orchestration without compromising brand integrity or message consistency.
By the end of this session, you should be ready to:
Leverage AI to streamline the output process and transform core ideas into comprehensive campaign drafts across formats and platforms. Use AI to adjust voice, tone, visuals, and messaging at scale to maintain consistency across touchpoints. Rethink your creative process. Let AI do more of the heavy lifting (drafting, versioning, adaptation) while humans focus on strategy, reviews, and guardrails.
Why is this important now?
Creative at scale is no longer a distant dream. They are becoming a stake. As autonomous pipelines come online, campaigns evolve from linear workflows to feedback loops that continuously optimize them. But to get there, marketing teams must first bridge the gap from ideation to execution. That is the focus of this session.
We’re already seeing AI tools that can generate thousands of ad variations, adjust copy for each audience segment, and adjust visuals at scale. The current frontier is not whether AI can create, but whether teams can reliably and consistently direct it.
Who should participate and why?
Creative leaders and campaign strategists looking to scale results without stretching resources. Content and operations teams want a workflow that allows them to ideate, draft, and deliver in unison. Marketing technologists and martech integrators responsible for incorporating AI into the daily campaign lifecycle.
Have questions about ensuring brand safety when AI generates variants, evaluates tool stacks, or applies review and governance frameworks. This session is meant for lively conversation, not small talk.
Register for free at the November MarTech conference.
Refuel with free marketing insights.
MarTech is owned by Semrush. We remain committed to providing quality coverage on marketing topics. Unless otherwise noted, the content on this page was written by Semrush Inc. employees or contractors.
