As consumer attention pieces and brands reach people around the world in multiple languages and contexts, the demand for marketing content is greater than ever.
The department wants to change the way it does its work. Digital agency partners with Adobe to reimagine how its 500-person global content studio operates.
The overhaul runs on Adobe’s enterprise software, including GenStudio, Workfront, and Frame.io, and integrates Firefly’s AI tools to automate parts of the production and content review process. Dept also layers proprietary systems such as the Lightspeed engine and automated quality checks to support content creation at scale around the world.
