Wan-Ifra, the world news publishers association, has hired Ezra Ehman as strategic advisor for its AI initiative. In this role, Ehman will leverage his extensive expertise in media innovation to accelerate the adoption and integration of artificial intelligence technologies across the news media industry. In addition to his continued role as Director of Strategy and Innovation at Dutch Public Broadcasting (NPO), he will lead Wan-Ifra’s efforts to empower members as they navigate AI-driven transformation. Masu.
With extensive experience in media innovation and strategic foresight, Ezra Eman Help WAN-IFRA members explore AI opportunities by supporting the creation of AI roadmaps, facilitating forums, and guiding discussions to accelerate the integration of AI technologies across the media industry .
Commenting on his new role, Mr. Ehman said: “We are excited to be part of this initiative with WAN-IFRA. In today’s rapidly evolving media environment, mastering new paradigms in AI is critical to staying relevant and connected to our audiences. I hope my experience can bridge the world of strategy and the world of AI and help news organizations navigate this innovative technology.”
Eeman has been a powerhouse of digital transformation in the media industry for more than a decade. His leadership on numerous innovation projects has increased digital capabilities and audience engagement. With expertise across AI applications in content creation, editorial workflows, and newsroom automation, Eeman has established himself as a thought leader leveraging AI to revolutionize media practices.
Vincent Peyrègne, CEO of Wan-Ifra, commented: “AI is reshaping news media both generatively and analytically, and the field of AI is continually evolving, with new technologies and paradigms emerging regularly. We are excited to leverage Ezra’s expertise to help our members leverage AI for innovation and growth, ensuring they remain at the forefront of this rapidly changing environment.”
Through his combination of strategic acumen, innovation experience, and deep understanding of the media industry, Ezra has established himself as a respected voice in the application of AI within media organizations and in this rapidly evolving field. has become an expert in
Deploying AI in media
Wan-Ifra announced several initiatives aimed at supporting members in understanding and implementing AI technologies, while learning from industry best practices.
AI Community: A dedicated platform for news media executives and content creators to network and share insights about AI in media. The community, led by Eeman, includes a Slack channel, regular webinars featuring expert speakers, and case studies to foster meaningful collaboration.
AI Forum: A regional and international forum for AI practitioners and thought leaders. Forums have already been successfully held in Bangalore, Jakarta, Madrid and Paris, with future events planned for Frankfurt and Mexico City. These forums are intended to serve as an annual meeting place for media professionals to exchange ideas and best practices.
Study Tour: Wan-Ifra’s next AI-focused study tour will take place in San Francisco and Silicon Valley from January 27 to 31, 2025, followed by Bungalow on February 20 and 21, 2025. Tours will be held at Le. Get access to cutting-edge AI technology.
AI Academy: A new learning platform offering self-paced online modules focused on newsroom AI applications. The platform provides media professionals with practical AI skills to succeed in an AI-driven future.
These efforts complement Wan-Ifra’s ongoing projects.
Newsroom AI Catalyst Accelerator: A program in collaboration with OpenAI to train 128 newsrooms in Europe, APAC, Latin America, and South Asia. This accelerator helps newsrooms build AI prototypes and scale AI solutions.
Data Science Expert Group: An international community of over 400 data analysts, scientists, and engineers. We are dedicated to providing insights, tools, and feedback that align with newsroom priorities to grow audiences, deepen engagement, and optimize revenue.
Advisory board to drive strategic AI initiatives
To further strengthen its AI efforts, Wan-Ifra has established an advisory board chaired by Ezra Ehman. This advisory board is comprised of leading AI and media experts from prominent organizations. Representing a wealth of industry expertise, the Board of Directors includes:
Jane Barrett, Reuters (UK)
Fergus Bell, Fasm (UK)
Jessica Davis, Gannett Media | USA TODAY (USA)
David Dieudonné, Western France (France)
Jose Gutierrez Cuellar, PRISA (Spain)
Fabian Heckenberger, Süddeutsche Zeitung (Germany)
Kasper Lindskow, JP/Politikens Media Group (Denmark)
Juan Carlos Lopez Calvet, Schibsted Media (Norway)
Ingrid Verchulen, Dow Jones (Spain)
The board provides strategic insights and guidance to shape Wan-Ifra’s AI roadmap, addressing key challenges and driving impactful AI adoption across the media industry.
Through these programs and Eman’s leadership, Wan-Ifra aims to help media professionals navigate the transformative potential of AI.
