Fabulate becomes the world’s first influencer marketing platform to integrate TikTok’s Symphony suite of generative AI tools directly into its platform
The collaboration is designed to help brands create culturally relevant content faster and at scale, incorporating Symphony’s AI capabilities into Fabulate’s end-to-end influencer marketing system.
Incorporate generative AI into your campaign workflows
Symphony’s integration powers Fabulate’s platform by incorporating creative tools such as AI voiceover tools, video generators, and digital avatars directly into existing influencer campaign processes.
Marketers and creators can now access Symphony’s generative AI capabilities within Fabulate to create a broader range of content formats, localize messaging for different markets, and test new creative approaches, all within a single workflow.
This integration aims to increase flexibility and speed when developing and optimizing campaigns while maintaining operational simplicity.
As new Symphony API features are released, Fabulate clients will be the first to access them.
Nathan Powell
“TikTok Symphony is a breakthrough for creator marketing,” said Nathan Powell, chief strategy officer at Fabulate. “By bringing this capability to Fabulate, we’re giving brands and creators the ability to collaborate with AI within the same workflows they already use every day, making their creatives smarter, faster, and more impactful.”
TikTok expands capabilities for creative partners
For TikTok, this integration strengthens our creative partner ecosystem by enabling scalable, AI-powered content production through a trusted marketing platform.
“At TikTok, creative is the lifeblood of our platform, and we’re always thinking of new ways to make it easier for brands to scale the quality and quantity of their creative,” said Andy Yang, global head of creative and brand products at TikTok. “TikTok’s creative partners are a powerful resource, bringing specialized strategies from managing creators to producing high-quality content to help brands further connect their communities on TikTok.”
Key Symphony features available through Fabulate
The integration includes several core tools.
• Digital Avatars: Licensed AI-generated avatars that enable scalable, human-like content across multiple gestures, expressions, languages, and demographics while maintaining authenticity and consent.
• Global reach, local impact: AI dubbing tools provide highly realistic translations in over 15 languages, allowing brands to adapt their campaigns to new geographies.
• Easy content creation: A video generator that automatically creates platform-optimized videos using product detail page URLs to streamline production.
Together, these features enable brands to build creator-led campaigns by enhancing and expanding their content output, while keeping creators’ ideas and voices at the heart of their work.
Strengthening our position in the APAC creator economy
Longtime TikTok marketing partner Fabulate is increasing its investment in AI and data through the recent release of SparQ 2.0, a suite of agent AI tools that includes Lens, Compliance Check, Echo, Quality Control, and Scout.
The integration of Symphony builds on that momentum and strengthens Fabulate’s position in APAC’s creator economy.
From 2024 to 2025, the company opened its first Singapore office and was recognized as the Best Influencer Marketing Platform by MARKETECH APAC and AiMCO. We have also been named to the Deloitte Tech Fast 50 for the second year in a row.
Feature photo credit: Fabulate
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