Sony showcased new products across mobility, sports and content creation at a keynote press conference at CES 2025, the annual technology trade show in Las Vegas.
Sony Honda Mobility, a joint venture between Sony and Honda launched in 2022, announced that its first model Afeela 1 is almost ready for market launch.
This concept car was first unveiled two years ago.
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With a starting price of $89,900 (€86,500), it is currently available for pre-order in California, with delivery scheduled for mid-2026.
The EV is equipped with 800 trillion tera of TOPS computing power and 40 driver assistance sensors designed to improve safety and convenience, the Japanese electronics company said.
“Afeela’s AI (artificial intelligence) perception is used to accurately recognize the surrounding environment, and its AI planner is used to create optimal driving plans,” said Yasuhide Mizuno, CEO of Sony Honda Mobility. said.
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Coach headsets and production systems
The group’s keynote press conference also introduced another collaborative project, a coaches’ headset that is scheduled to debut during the 2025 National Football League (NFL) season in the United States.
Powered by Horizon’s 5G network, headsets are designed to improve communication and efficiency.
Sony has also released a variety of new photography tools.
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The virtual production system, named PXO AKIRA, is designed to film vehicles without the need for on-site filming.
PXO AKIRA uses robotic camera cranes, motion platforms, and LED displays to recreate dynamic settings.
The company says the technology can reduce production costs and improve safety while expanding creative possibilities.
“It rotates 360 degrees and synchronizes in real time with the virtual environment on the LED screen for a lifelike ride,” said Johnny Slow, CEO of Sony subsidiary Pixomondo.
Another tool is the XYN system, which allows objects and spaces to be scanned and rendered into 3D digital assets.
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“From movies, games, and the Metaverse, XYN’s spatial capture solution in development uses images captured with mirrorless cameras to integrate real-world objects and spaces into high-quality 3DCG assets,” Sony Electronics said. said Taisa Yamamura, Head of XR Business Development.
Sony says the system uses algorithms to optimize generation time, and users can add motion data to scanned assets using an app.
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