Huawei is prioritizing sustainability and driving artificial intelligence (AI) transformation across the region, according to Dr. Mohamed Madkoul, the company’s vice president of global wireless marketing.
Speaking on the sidelines of Gitex Global 2025, Dr Madkoul highlighted that the GCC region is “the very forefront” of innovation and described it as a “fertile ground” for technology deployment.
Dr. Madkoul outlined a dual approach to sustainability, focusing on making both ICT and AI more efficient and supporting the transition to renewable energy.
ICT efficiency: Huawei is working to reduce power consumption through efficient data centers and compact virtualization solutions such as OceanPacific storage, which are key to overcoming the “energy and power” barrier of AI.
Renewable Energy: The company is actively deploying PV (photovoltaic) power plants to support both its sustainability goals and bridging the digital divide.
Huawei Digital Power has publicly stated the goal of achieving net-zero greenhouse gas emissions across its value chain by 2040, and this goal has been verified by the Science Based Targets Initiative (SBTi).
Dr. Madkoul emphasized that AI is no longer a buzz, but a reality and part of meaningful transformation.
He predicted that the AI market size in the region will reach $300 billion, mainly due to the consumption of AI in all fields.
“You can’t talk about transformation without talking about AI, and you can’t execute transformation without considering how to prepare for an AI and intelligent future,” he argued.
Huawei’s strategy is to spread AI to every corner of society and industry in line with the national vision across the GCC. The company actively collaborates with the public sector, including key industries such as oil and gas.
The executive pointed to the fast pace of deployment in the region, where many Huawei innovations are being introduced for the first time, citing examples such as 5G Advanced, which allows UAE carriers to test data rates in excess of 5 gigabits per second.
To accelerate the advancement of AI, Huawei provides “intelligent campus” solutions that introduce AI to all enterprises and industrial facilities, from hotels to manufacturing plants. The main benefits are:
Simple management: Use AI agents to ease operations and maintenance (O&M) of your data centers and cloud platforms.
Enhance your experience: Deliver a VIP experience through intelligent systems like Wi-Fi 7 to automatically assign express lanes to important users.
Resource optimization: New AI storage solutions ease demands on hardware such as GPUs by reducing repetitive computations using “unified cache management.”
Dr. Madkoul concluded that Huawei is both an AI enabler and an innovator, offering a comprehensive full-stack AI platform and operating as a hyperscaler and infrastructure provider within an open ecosystem that ensures it is always “part of the solution.”
