LAS VEGAS/SEOUL, January 9 (Korea Bizwire) — LG Electronics is poised to profit from its artificial intelligence (AI) efforts by the end of this year, according to Lee Hyang-eun, senior vice president of HS CX.
During the “LG AI Home Briefing” during CES 2025, Lee outlined the company’s progress in monetizing AI projects.
“Meaningful revenue from AI will start this year,” Lee said in response to a question about LG’s AI business roadmap.
Accelerate commercialization of AI
Lee Hyang-eun, HS CX Senior Vice President
LG has made AI the cornerstone of its innovation strategy and showcased the mobile AI home hub “Q9” at CES 2024 and the AI home hub device “ThinQ On” at IFA 2024. This year, the company announced Mobile eXperience (MX). Platform” extends its AI solutions to vehicles to create personalized mobile living spaces.
Although ThinQ On’s release has been delayed and it is not yet profitable, Lee said the Q9 is expected to be fully launched by the end of the year and that the MX platform will soon be available through subscription fees and solution-based services. I allowed it to start generating revenue.
“We expect these products to be profitable once they come to market,” Lee explained, adding that revenue generation timelines will vary depending on whether it is a business-to-business (B2B) or business-to-consumer (B2C) solution. pointed out.
“It typically takes two to three years from initial concept to profitability, as seen with Smart Cottage, a modular smart home that started generating sales three years after its debut at IFA 2024.”
Dealing with competition from China’s AI robotics
Lee also commented on the rise of AI robotics by Chinese companies such as TCL and Hisense, which exhibited their products at CES 2025.
“China’s speed is astonishing,” he acknowledged, adding, “China has followed a similar path, but has made efforts to differentiate itself.”
Despite the competition, Lee remained confident in LG’s leadership. “As a frontrunner, we are focused on widening the gap between us and our competitors. The fact that other companies are taking a similar approach underscores the importance of LG’s commitment to innovation. Masu.”
Driving future innovation
LG’s AI efforts highlight the company’s ambition to lead in both consumer and industrial technology. The company aims to strengthen its role as a pioneer in the rapidly evolving AI market by offering a portfolio of advanced AI solutions and focusing on differentiation in the face of increasing competition.
Ashley Song (ashley@koreabizwire.com)
