AI continues to transform industries around the world, and marketing is no exception. Marketers are increasingly turning to artificial intelligence for content creation and email optimization, according to data from casinoApps.com. These two areas have emerged as the most popular application for AI in the marketing field, helping teams improve engagement, save time and boost campaign performance.
37% of marketers accept AI to create content
According to the results of the latest marketing research, content creation is the most common use of artificial intelligence in the field of marketing. The survey, conducted in early 2025 and published on Statista, asked marketing decision makers about areas they are seeking help from AI.
Thirty-seven percent of surveyed confirmed that they used AI to create and enhance content. The second major use of AI was optimizing email marketing. 36% of participants said they use AI to optimize their email campaigns.
Social media management and ad targeting were not too late in the polls as they chose it in the survey. The key parts of marketers also use AI to personalize their marketing content. Thirty-three percent of surveyed said they used AI to personalize their content.
When it comes to chatbots and conversational AI, usage among marketers has declined considerably. Only 25% of surveyed said they used AI for chatbots and conversation requirements.
Marketers also use AI to monitor customer behavior and target specific customer bases. The survey found that “prediction of customer behavior and the use of artificial intelligence in ‘customer segmentation and targeting’ received an equal number of positive responses at 22%.
Another important use of AI in the field of marketing is search optimization. According to the survey, 20% of marketers said they use AI in optimizing voice and visual searches. 14% of surveyed members also chose “Other” as an option.
