Meta introduces Vibes, a new feature within the Meta AI app and in Meta.ai, providing users with the ability to create and share videos generated in short format AI. This early preview has been unfolded to select users and is targeted at creators, communities, and those interested in experimenting with AI-powered media tools. Vibes is accessible through the Meta AI app and the web, and is expected to expand as its reach can be updated further.
I’m excited to share Vibes. This is a new feed of meta AI apps for AI-generated videos. pic.twitter.com/ivma86li7s
– Alexandr Wang (@alexandr_wang) September 25, 2025
Vibes allows users to start creating videos from scratch, use existing content, and remix videos from their feeds. The platform offers the option to add visuals, incorporate music, adjust styles, and provide users with the flexibility to create. Videos can be shared directly within the Vibe Feed, sent directly via messages, or cross-posted to Instagram and Facebook stories and reels. Tap Meta AI Video on Instagram to allow seamless remixing in the Meta AI app.
Technical features include advanced generator AI models and evolving personalized feeds, distinguishing between previous iterations and similar products by focusing on remixability and integration across Meta’s ecosystem. Early responses from creators highlight the creative possibilities and ease of cross-platform sharing.
Meta continues to deploy AI apps as a central hub, supporting not only creative tools but also managing AI-powered hardware such as smart glasses. The company is working with artists and creators to refine its tools, signaling its ongoing investment in generating AI and user-driven content creation.
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