Summit overview
Organized by the UAE Government Media Authority, the three-day summit will be held at Dubai’s Emirates Towers, Dubai International Financial Center and Museum of the Future under the theme ‘Content for Good’. The event brings together over 15,000 content creators and influencers and features over 500 speakers with a combined following of over 3.5 billion people worldwide.
Content creation drives awareness and development
During his visit, Sheikh Mohammed emphasized the central role of content creation in shaping awareness, driving development and supporting the future economy. “We believe true investing is investing in minds that turn people into impact, turn ideas into sustainable projects, create opportunities and drive growth,” he said.
He added that the summit will serve as a platform to provide young people with tools for responsible content production, while reinforcing the UAE’s position as a hub for visionaries, creatives and those committed to serving humanity and creating hope.
Cooperation with global platforms
Sheikh Mohammed toured the dedicated spaces of major global social media platforms participating in the summit, including Snapchat, X, YouTube, TikTok, Google Gemini, Meta, Disney+, and Twitch. He was briefed on key initiatives such as the “1 Billion Acts of Kindness” campaign launched with MrBeast, which achieved over 170,000 humanitarian acts and over 100 million views in three weeks.
AI and entrepreneurial initiatives
He outlined the AI Film Award, which was created in conjunction with Google Gemini. The award is the largest global award of its kind, attracting more than 30,000 participants from 116 countries and valued at $1 million. He also explored the Creators Ventures program, which supports and accelerates business and individual entrepreneurial projects in the content economy.
Summit focus and participation
The 4th Summit focuses on the transition from content creation to impact creation through “Content for Good” and the integration of AI tools into content development. The event will feature more than 580 sessions including keynotes, roundtables, discussions, and workshops with more than 500 global speakers and experts. Sheikh Mohammed was accompanied by Cabinet Minister Mohammed Al Gergawi on his visit.
