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Danielle Coffey: Lawsuits can be long and costly, but even if AI companies use intellectual property, the media doesn’t have a choice
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The American economy is built on intellectual property. US Patent and Trademark OfficeEstimated by 41% of gross domestic productIt comes from an IP-intensive industry. From podcasters to influencers to newspapers, intellectual property enhances freedom of speech and encourages creative processes and investments in quality productions.
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Although artificial intelligence companies recognize this quality, unfortunately they have chosen to use the intellectual property of others to fuel their products. Currently, the Chinese AI appdeepseekThey teach very AI companiesHow much does it cost?By using their creativity and intelligence.
The US flourished by encouraging experiments and legally protecting results, but as technology has changed over the past few decades, new decisions are needed to adapt our laws to new technologies.
That’s why, for the first time on Thursday, a diverse group of news and magazines from the News/Media Alliance came togetherSues AI companiesThey believe they are a severe violation of copyright protection in order to train models and spew answers to users.
Plaintiffs include Advance’s local media, Condé Nast, Atlantic, Forbes Media, Guardian, Business Insider, Los Angeles Times, McClatch Media Co., Newsday, Plain Dealer Publishing, Politico, Republicans and Toronto Star Newspapers . and Vox Media.
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The suit is Cohere Inc.accusing the rapidly growing AI company of not trying to hide the fact that it lifts up content and offers it for free – And verbatim – To users.
Cohere achieved ratingsOver 5 billion US$Through massive and systematic copyright and trademark infringement of media content. The Canadian company flaunts evidence and provides its own receipts. A function called “”Under the hoodAs documented in the lawsuit, Cohere shows the sources it copied to provide output up to the timestamp of the copy, including copies.
Cohere offers users verbatim reflux, complete alternative summaries, and breaking news coverage. Thursday’s complaint claims thousands of cases of infringement.
There’s nothing subtle about many of the actions that Cohere thinks are theft. Suit details verbatim lifting of articles and even posting stories within an hour of publication. For example, when asked for a specific LA Times article in October 2024, CohereVerbal articleOnly slight language and punctuation changes.
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When asked in general about financial tensions in the Miami-Dade County public transport system, Cohere provided a full article from the Miami Herald, with only minor changes to the first sentence. At another prompt, Cohere was asked to provide the text for the Forbes article.
Litigation can be long and expensive, but there is no option. We’ve tried everything over the years – digitally book or mark content as off limits for bots and scrapers, update terms and conditions, work directly with tech companies, and they used our content They claim to return a bit of traffic, sometimes even pay for it to get.
Nevertheless, overwhelming profits have led to AI companies, and as a media business, we leave only a small portion of the value our own content has produced.
This suit matches the brave example of the New York Times.Suing Openai Inc. and Microsoft Corp.Misuse of articles in generated AI products, and News Corp.I argue the same thing for confusing AIimplements our rights while focusing on new actors and fraudulent uses and prevents other AI companies from stealing content.
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This is not a counter-litigation or an effort to turn the clock back. We love technology. We use it in our business. Artificial intelligence only provides services that are appropriate to you if you respect intellectual property. That’s the remedy we seek in court.
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When that suits them, AI companies will make similar claims from us.Meta’s lawsuit denounced bright dataScraping data in violation of these terms and conditions. and Sam AltmanOpenai complains that Deepseek illegally copied its algorithm.
Excellent actors, responsible skills, and potential laws provide hope for improving the situation. But what is urgently needed is what every market needs. It provides enhanced legal protection against theft.
Daniel Coffey is the president and CEO of TheNews/Media Alliancerepresenting 2,000 news and magazine media outlets around the world.
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