French startup OMI marks the next era of visualisation of 3D products using AI-powered content tools since luxury.
On Thursday, French content creation startup Omi was awarded the title “Most Promising” at the 2024 LVMH Innovation Awards held at Vivatech, Paris. Founded in 2020, Omi was impressed by the ju-delete with its AI-powered platform that allows brands to generate high-quality, shopping 3D visuals for their products, offering a more agile and scalable alternative to traditional content production.
omi stood out to address the growing needs of luxury and retail. How to quickly create immersive, consistent content across e-commerce, social media and marketing channels. Previous collaborations with LVMH-owned beauty brand Guerlain have helped to secure the “most promising” award for innovation and to enhance further confidence and support from the high-end groups. Also, during Vivedch, Omi announced a partnership with L’Oréal Group, demonstrating a new design process using the latest features. Omi’s platform eliminates the need for physical product photography and instead transforms simple product data into animated hyper-real visuals within minutes.
The Innovation Award, presented by LVMH at Vivatech, is divided into three categories that highlight the broader industry shift towards next-generation technologies in business, sustainability and creative efficiency. As brands increasingly invest in plant storytelling and metaversely aligned visuals, platforms like OMI emerge as a key infrastructure for tomorrow’s omnichannel retail, fusing advances in 3D visualization and generation AI. By providing an intelligent content engine that automates production while maintaining complete creative control, OMI allows brands to scale up the creation of high-quality brand images and videos with unprecedented speed and efficiency.
By winning categories judged by their ability to fuse vision, scalability, and creativity and efficiency, Omi will now be joining LVMH’s Maison Des Startups Accelerator at Station F, providing access to mentorship and potential pilot programs across the group’s 75 Maisons. As digital luxury evolves, startups’ promises are not only to accelerate content production, but to change the way product stories are built, visualized and sold in an increasingly dynamic market.
By Sonya Moore
