Pitch Deck: Vibe raises $50 million and uses AI to provide streaming TV advertising platform

Adtech Company Vibe is trying to grab a slice of its growing streaming TV ad pie by targeting brands that have never been promoted on television before.

Vibe focuses on “performance marketers” who tend to buy ads on Instagram. This should be directly thought of consumer beauty brands and gaming apps. For these advertisers, TV ads can sometimes feel overwhelming and expensive compared to spinning a social media campaign with just a few clicks.

Founded four years ago, the self-service TV ad purchasing platform is growing rapidly. The company says it has worked with over 5,000 advertisers, from large companies to app developers to small and medium-sized businesses to create and deploy ads across streaming television platforms such as Disney+ and Roku.

Vibe said it surpassed its revenue implementation rate of $100 million this year. Run rates predict how much revenue the company will generate next year if it continues at its current performance pace.

On Tuesday, Vibe announced a $50 million Series B investment round led by venture capital firm Hedosophia. Existing investors, including Elaia and Singular, also participated. The round value has a $410 million vibe, the company said.

The vibes operate in a crowded space. Advertisers are projected to spend $36.87 billion on Connected-TV ads next year, according to research firm Emarketer, a sister company to Business Insider.

Large brands and agencies tend to lean on-demand platforms from Trade Desk, Google and Amazon to handle CTV ad purchases. Hosts of AdTech companies like Vibe are also targeting smaller advertisers. Atmosphere rivals include publicly available startups such as AdTech Company MNTN, TVScientific, Tatari, and Stackadapt.

Arthur Querou, co-CEO and co-founder of Vibe, told Business Insider that the company’s recent growth has seen it improve its ad targeting products, with more customers adopting its generative AI Creative Studio, and Vibe is improving its own marketing.

Querou said Vibe’s targeting platform stands out from its competitors. “We’ve built our own data assets that can be much more detailed when matching a particular product with the right audience, as opposed to using data brokers,” Querou says.

“We converted the entire purchase stack into a recommended engine,” he added.

Vibe also offers a generator AI studio where advertisers enter a business name or URL and the platform creates video ads. The company said that more than 10% of the ad creatives running on the platform are currently being generated by AI, with Querou projecting to increase to 30% by the end of next year and 95% by 2028.

Querou described the Series B round as a “safety net for aggressive to-market” strategy. The company uses the Vibe platform to promote itself on the CTV platform and purchases ads on Meta, LinkedIn, Google, X, Reddit and signage.

Vibe plans to recruit several key product management roles, but does not plan a matching aggressive hiring strategy. As self-service platforms grow, they plan to build AI agents that handle tasks like account management, Querou says.

“By building an agent internally, we will avoid having to hire 250 roles by the end of 2028,” he added.

Check out Vibe.co pitch deck used to secure a $50 million Series B investment shared only with Business Insider. Some slides have been omitted or edited.