Known for its unified operating system used by local media organizations across the US, Madhive introduces what is called “the first intelligence layer specifically designed to accelerate and optimize every step of an advertising campaign from pitch to payment.”
Maverick AI integrates directly into the Madhive platform, “enhancing autonomy, accuracy and results at scale.”
Madhive CEO Spencer Potts commented: “For the past eight years, Madhive has built a unified operating system that provides customers with tools to sell, plan, activate and measure omnichannel media campaigns all in one place. Now, Maverick AI acts as a foundation AI layer to maintain that process rather than delivering it, rather than maintaining it. Efficient.”
Maverick features include:
Maverick SmartProposal: Drive campaign outcomes by enhancing sellers with the data they need to shorten sales cycles, increase revenue, actively provide insights, answer questions, and leverage SmartProposal to create confident recommendations to dynamically build custom-branded media plans in minutes. Maverick Audiences: Increase operational lifts and campaign performance with accurate AI-curated audience segments. No additional platform hops or complex data conflicts are needed. Maverick’s achievements: drive pedestrians to brick and mortar locations, increase site visits, and increase online sales to AI-based optimizations towards campaign goals.
For enterprise media companies, Maverick SmartProposal accelerates the sales cycle and drives an increase in key metrics such as the number of products on sale and average order size. Once the campaign is sold, Maverick’s audience and Maverick’s results provide smarter planning predictive analytics and data-driven insights for more effective in-flight optimization.
For agents, Maverick AI Insights offers a “why” behind all pre-campaign recommendations and post-campaign performance analysis.
