For tennis fans, Roland Garos 2025 was a history book. It began with a very emotional farewell to Rafa, the king of Clay and brand ambassador for Infosys, and ended in an epic way as Carlos Alcaraz and Giannik Sinner fought through the longest match in tournament history. But once the dust settles in another rivet version of Roland-Garros, a deeper transformation unfolds not only in the way the game is played, but also in how it is captured, narrated and consumed. That transformation is driven by Agent AI, bringing editorial judgment, contextual awareness and real-time responsiveness to video content. As Roland Garos’ longtime digital innovation partner, here at Infosys we witness this evolution first hand.
In this year’s tournament, Agent AI played behind the scenes, but played a key role in how the event was experienced worldwide. An intelligent system that shapes every layer of storytelling, from commentary boxes to production suites and immersive fan zones. Unlike traditional automation that supports tasks, Agent AI makes decisions and asks, “Is content most important?”, “Who is it for?”, “How should I tell?”
For example, the AI commentary engine produced human-like stories with nearly 70,000 points across the tournament. The system utilized a large-scale language model to analyze over 30 parameters per point of surface turning points, momentum shifts, and technical prosperity. Tennis enthusiasts can choose from a neutral perspective or follow the match from the perspective of their favorite players. AI aims to not only explain the action, but understand it, draw connections and clarify the commentary, as well as draw the entire round of tournament and tournament history.
Similarly, AI-generated highlight reels change the content team’s game. Traditionally, labor-intensive and subjective, AI can scan and select moments for hours based on crowd responses, player gestures, ball speed, and more. This feature was used at the Australian Open earlier this year for media teams to select and select AI shots for the day. These moments focus on media editors selecting different social media channels of the right format and size and generating stories and narratives to further adjust.
This change in agency from human editors alone to human + AI teams has broader meaning. AI-driven infrastructure is beginning to support broadcasters and content platforms when making editorial decisions. This means that content can now adapt packaged methods according to audience interests, devices, language, or location, allowing them to respond in real-time to viewer behavior. A single match could produce countless versions of the story, each tailored to resonate in different corners of the world.
It’s not just games. It’s changing the game for business.
Agent AI play, and how it was utilized at Roland Garos, demonstrates important capabilities that are not limited to tennis or sports. This same infrastructure has great significance for industrial or business applications where video plays a central role. Think of footage of traffic on the shop floor and inside the shop. The ability to automatically generate personalized, real-time commentary and enable further decisions and actions near real time unlocks a whole new opportunity.
Looking to the future, it is clear that sports media and content will be increasingly dependent on intelligent systems embedded in them. Agent AI does not replace human intuition, it offers tools that expand its reach and respond as much as powerful ones.
At Roland Garos, Agent AI didn’t just document the tournament. It decided what’s important, how to say it, who should hear it. The transition from looking at AI as a tool to treating it as an ally will not only change sports, but redefine content and storytelling.
Sumit Virmani is Global Chief Marketing Head at Infosys
