Artificial intelligence (AI) may seem like a complex and futuristic concept to some real estate professionals, but it is rapidly becoming a transformational tool in the industry. Just as technology revolutionised marketing through email and social media, AI is now shaping the way agents generate leads, create content and streamline daily tasks. By embracing these advances, real estate agents can increase productivity, strengthen their marketing strategies, and ultimately increase business success.
During NAR NXT 2024 last November, notable LLC broker and speaker Marki Lemons-Ryhal shared insights on AI in real estate and how this new technology shapes the industry.
Here are some key points from a video interview with Remons’ Rismedia:
How AI tools can dramatically increase content creation and enhance agent lead generation efforts.
Agents should choose AI tools based on current business systems rather than a one-size-fits-all approach.
To ensure the use of ethical AI, please review the content generated by all AI to comply with licensing rules, code of ethics, and fair housing regulations. Bonus Tip: Use plagiarism and AI detection tools to maintain reliability.
How to coordinate AI reflects unique voices and expertise, resonates with your audience, and creates content that stands out from the material generated by common AI.
