He just had to go there… After endorsing Gen-Ai Music Generation Platform Suno, who appeared as a “creative advisor” in the promotional video, super producer Timbaland sets up a new AI-based entertainment company, and Tata, the first AI-generated artist, will soon hold his debut single dropping.
Timbaland, along with his creative partner Zayd Portillo and film producer Rocky Mudaliar, co-founded the company, a logical extension of his work with Suno, a logical extension with Suno who he saw experimenting with the platform.
“I saw the path,” he told Rolling Stone, “But I had to wait until everything caught up.”
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“What Tim is ultimately trying to do is pioneer new genres of music, A-Pop and artificial pop,” says Mudaliar, who originally met Timbaland to work on a documentary about his career.
However, thanks to Mudaliar’s knowledge of videos and Timbaland’s prolific music, it didn’t take long for the pair to put their heads together for something new.
And the intent is for Stage Zero to carry out multiple projects from multiple artists across genres and platforms. They all do not exist, do not require payment and may appear (or disappear) at the owner’s request at any time.
“I’m not just making trucks anymore. I’m producing systems, stories and stars from scratch,” Timbaland told Billboard.
“(Tata) is not an avatar. She is not a character. Tata is a livelihood, learning, autonomous music artist built with AI. Tata is the beginning of something bigger. She is the first artist of a new generation. A-pop is the next cultural evolution, and Tata is its first icon.
“Tomorrow’s artists will not only be human, but completely autonomous IP, code, and robotics. That’s what’s built with zero stages,” Mudaliar says.
Equipped with Suno
Of course, Tata’s music is the product of Timbaland’s tough relationship with Suno. Just like before, he and his engineer Portillo are making music in the form of demos, but now they pass it on to give it even more.
The pair adds his lyrics (or generates them using AI) are taking advantage of Suno’s new Persona feature to create a virtual vocalist who can be repeated and perfected every time through fine-tuning.
“It’s where I like, ‘This voice, that’s amazing,'” says Timbaland. “We need to complete these stacks of music,” explains Portillo.
“And it happened to be that way because Tata’s stuff happened to be finished faster, and there was something like, “Man, this just flows.” ”
Will Big Three kill AI music? …or would you choose to own it instead?
Stage Zero’s new path to artist creation is as Suno and its rival Udio are increasing legal pressure from the “Big 3” label with Sony, Universal Music Group and Warner Music Group, which used content to train the algorithm.
The companies are currently sued, potentially the Big 3 has the power to cripple things like Snow, denies the use of their content and therefore the source of their power.
However, recent rumors suggest that, rather than trying to kill the AI music generation, the fight that they can never win, just like their turn-of-century war against digital distribution and streaming) Big 3 may have an ominous plan…
It is believed that there is an ongoing transaction that allows something like Suno to engulf itself in exchange for a reduction in the resulting profits.
Therefore, in music and musician nightmare scenarios, with Suno’s technology incorporating its labels could generate and sell music without the need for artists, musicians, engineers or producers at all.
And in the face of the prospect of not acquiring all the music cuts forever, it’s clearly a victory for Sno.
It’s a situation where we barely think about it, but both Timbaland and Portillo remain bright where this is all seen. “It’s going to be a bit of a fight,” Mudaliar agrees. “But it’s not going anywhere… We were thinking of examples of influencers themselves and the ridiculous things that could have sounded ten years ago. And now they’re the biggest stars in the world.”
Tata’s debut single (with an album to follow) will soon be available.
Please be careful.
