London, July 5, 2025 – Scentmatic Inc.’s Scentmatic Inc. is the leader of Scent Digitalization and introduced Kaorium, a system of language from AI-powered scents, at the Thameen Fragrance New Product launch event. This important event took place from 5th to 11th June 2025 at Selfridges Department Store in London, UK.
Global Expansion: Kaorium establishes UK presence
Europe is the leader in the global fragrance market, with the UK projected to reach US$2.82 billion by 2033. Recognizing this, Scentmatic is rapidly expanding its international footprint. In May 2024, Scentmatic founded an overseas subsidiary Kaorium in London and appointed industry expert Ben Yanoushek as CEO. The official UK business began on February 1st, 2025, with the launch of its dedicated website www.kaorium.com.
Kaorium was brought to court at the “Florentine Diamond” release event
The launch event for luxury brand Thameen Fragrance’s “Florentine Diamond” served as the first exam for Kaorium. The event, held in the Honorable Section of Selfridge’s Beauty Hall, attracted many visitors. On the first day, a special breakfast event for industry experts and influencers from Selfridge’s “Brasserie of Light” allowed guests to experience kaolium in person through individual sessions.
Scentmatic is dedicated to introducing Kaorium’s innovative ability to combine fragrance and language, and is dedicated to improving the sensory experience both nationally and internationally.
