The Business Intelligence (BI) and analytics market is undergoing major transformations due to rapid advances in generated AI and the demand for more intuitive and integrated data experiences.
In the age of AI, trustworthy data foundations are important. However, in a global survey of 1,200 business and technology leaders, 55% cited data quality declines as the biggest challenge. And it’s almost half the hard work to harmonize data across multiple ecosystems.
SAP Business Data Cloud provides organizations with a fully managed SaaS solution that unifies and manages SAP data, connecting seamlessly with third-party data. This data platform provides organizations with the tools they need to make decisions and insights that will further impact on all business lines.
Just eight months into the market, the leading analysts have given mainly SAP Analytics Cloud and SAP Business Data Cloud High Marks to their analytics and BI solutions.
Recognised as a leader in IDC Marketscape: SAP: Global Business Intelligence and Analytics Platform 2025 Vendor Evaluation
IDC MarketScape offers a detailed quantitative and qualitative technology market assessment. This assessment highlights the most influential factors for technology buyers who want to implement, modernize, or exchange business intelligence and analytics tools within their organization.
“Organisations are constantly striving to be engaged in data-driven decision-making,” said Megha Kumar, IDC’s Vice President of AI Research. “This need for full insights puts pressure on data and analytics teams. This will require organizations to have the ability to surround automation, GENAI, and agent AI capabilities within business intelligence and analytics platforms. It is important that these insights allow for collaboration and improved decision speed.”
IDC MarketScape recognizes SAP as the leader of its next strengths:
Focused on integrating data from SAP and non-SAP sources and enabling customers to engage in analytics, planning, and AI in a single environment Solution designed to support both technical and non-technical users, with self-service analytics, ad hoc data exploration, and embedded analytics experiences within business applications Features such as zero-copy data integration and focused on expanding the ecosystem beyond traditional SAP data sources
See excerpts from the IDC report. Click here for details.
SAP, named market leader for BARC Score Enterprise Buy & Analytics Platform, 2025
The BARC score report evaluates solutions that meet a wide range of BI and analytical needs. BARC has named SAP market leaders and cites the following benefits:
Integrated Business User-Oriented Solutions for Planning and Analytics – Equipped with smart features for enhanced analytics and application design and embeddings for natural language generation capabilities. Adjust your data and KPIs across flexible options for product use, using multi-tenant or private tenant options for deployment in public clouds on AWS, Azure, Alibaba, and GCP
Check out the full Barc report here.
This awareness from both IDC Marketscape and BARC reinforces the pivotal role of SAP Business Data Cloud in empowering organizations to be truly data-driven.
By providing a unified, intelligent, scalable platform that drives business AI, SAP continues to set the latest data and analytics standards, enabling customers to derive trustworthy insights and drive critical action in an increasingly complex business environment.
Dan Yu is SAP’s Chief Marketing Officer of SAP Business Data Cloud.
