When Tim Rookes joined Truly SMB, he knew the company was on to something special. A year later, when he assumed the role of chief executive officer, his mission was clear. It’s about leading Castle Donington-based Microsoft and its AI partners into a new era of human-first innovation and global reach. True SMB was founded in early 2025 with a bold ambition: to make enterprise-grade technology simple and affordable for small and medium-sized businesses. We grew rapidly in our first year, serving over 300 clients across the UK. You can continue reading TheBusinessDesk.com for free, but you have reached the maximum number of pages that unregistered users can view. To register for an account, click here or log in below…

